Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels ba...

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Main Authors:	Ab Rahman, Syakir Amir, Mohamed Osman, Mariana, Bachok, Syahriah, Ibrahim, Mansor
Format:	Conference or Workshop Item
Language:	English
Published:	GATR Enterprise 2014
Subjects:	H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/52989/ http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf

id	iium-52989
recordtype	eprints
spelling	iium-529892016-11-25T01:14:30Z http://irep.iium.edu.my/52989/ Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor H Social Sciences (General) Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels based on stars ratings- 5 & 4 stars hotel; 3,2 & 1 stars hotel; and budget hotels. A total of 1500 survey booklets were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less in transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). It is expected that modeling of the pattern and distribution of these expenditure will assist the relevant authorities in geographical visitation patterns, economic impacts and decision making. GATR Enterprise 2014-12 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf Ab Rahman, Syakir Amir and Mohamed Osman, Mariana and Bachok, Syahriah and Ibrahim, Mansor (2014) Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia. In: Global Conference on Business and Social Science (GBSS 2014), 15-16 December 2014, Kuala Lumpur.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
description	Tourism has long been known as a tool for economic development due to its capability and strength to provide economic sources from host destination. This study examined the tourists’ expenditure pattern in Melaka city. Diary record survey was conducted at three different groups of selected hotels based on stars ratings- 5 & 4 stars hotel; 3,2 & 1 stars hotel; and budget hotels. A total of 1500 survey booklets were distributed, only 1000 surveys were collected. Chi-squared Automatic Interaction Detection (CHAID) was used to model interaction of domestic and international tourists in five tourism sectors-accommodation, food and beverages, transportation, entertainment and shopping. Results revealed that the tourists spent less in transportation (RM22.50 and below) and entertainment (RM22.50 and below), and heavily spent in other three sectors, shopping (RM475 and below), accommodation (RM700 and below), food and beverages (RM367 and below). It is expected that modeling of the pattern and distribution of these expenditure will assist the relevant authorities in geographical visitation patterns, economic impacts and decision making.
format	Conference or Workshop Item
author	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_facet	Ab Rahman, Syakir Amir Mohamed Osman, Mariana Bachok, Syahriah Ibrahim, Mansor
author_sort	Ab Rahman, Syakir Amir
title	Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
title_short	Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
title_full	Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
title_fullStr	Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
title_full_unstemmed	Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.
title_sort	understanding travel expenditure pattern using chaid method: a study of domestic and international tourists in unesco world heritage city of melaka, malaysia.
publisher	GATR Enterprise
publishDate	2014
url	http://irep.iium.edu.my/52989/ http://irep.iium.edu.my/52989/1/understanding%20travel%20_complete.pdf
first_indexed	2023-09-18T21:15:02Z
last_indexed	2023-09-18T21:15:02Z
_version_	1777411505114841088

Understanding travel expenditure pattern using CHAID method: a study of domestic and international tourists in UNESCO world heritage city of Melaka, Malaysia.

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