Netnography approach for UX research
This paper discusses on how netnography can be applied to gain an understanding on sensitive research topic in a high power distance culture. The study investigated the frustrations among practitioners in incorporating the User Experience Design (UXD) in software development process. Netnograph...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
ACM
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/ http://irep.iium.edu.my/52761/1/p120-hussein-Netnography.pdf http://irep.iium.edu.my/52761/7/52761_Netnography%20approach%20for%20UX%20research_SCOPUS.pdf |
| Summary: | This paper discusses on how netnography can be applied
to gain an understanding on sensitive research topic in a
high power distance culture. The study investigated the
frustrations among practitioners in incorporating the User
Experience Design (UXD) in software development
process. Netnography has been applied to uncover the
unspoken behaviors of stakeholders and attitudes of
clients who disrespect designers that reflects the UX
practitioners frustration on the stakeholiders‘ politics.
This findings will be useful in seeking a solution to
improve the UXD process. From this work it can be
concluded that netnography can be a suitable approach to
gain deeper insights into understanding practitioner’s
frustrations in UX research study. |
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