Evaluating the service quality of Malaysian Islamic Banks: An importance-performance analysis approach
This study was designed to evaluate the service quality of Malaysian Islamic banking from the customer’s perspective. The primary data was collected by administering survey questions in Klang Valley (Selangor and Kuala Lumpur), and the analysis was conducted using importance-performance analysis (IP...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
International Business Academics Consortium
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/52714/ http://irep.iium.edu.my/52714/ http://irep.iium.edu.my/52714/7/Website.pdf http://irep.iium.edu.my/52714/1/2016%20JOURNAL%202.pdf |