Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study

OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in K...

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Main Authors:	Ab. Hadi, Hazrina, Ayob, Nurain, Awadh, Ammar Ihsan Jawad
Format:	Conference or Workshop Item
Language:	English
Published:	2016
Subjects:	RS Pharmacy and materia medica
Online Access:	http://irep.iium.edu.my/52615/ http://irep.iium.edu.my/52615/ http://irep.iium.edu.my/52615/1/52615_abstract.pdf

id	iium-52615
recordtype	eprints
spelling	iium-526152016-11-25T03:19:10Z http://irep.iium.edu.my/52615/ Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study Ab. Hadi, Hazrina Ayob, Nurain Awadh, Ammar Ihsan Jawad RS Pharmacy and materia medica OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in Kuantan, Pahang. An interview guide was developed with a set of twelve semi-structured questions. Three pharmacists were assigned to validate the questions, and it was translated into Bahasa Malaysia via multistep translation. Purposive sampling was used to recruit participants, and in-depth face-to-face interviews were conducted with 30 participants until the point of saturation was reached. All of the interviews were tape-recorded and transcribed verbatim. RESULTS: Thematic content analysis derived four major themes. Awareness about cosmetic products among the participants was found to be low, but the participants expressed positive perceptions of natural cosmetic products; quality was seen as synonymous with branded products and halal certification. The main criteria which influenced participants towards cosmetics use were the ingredients, the product brand and halal certification. Based on the participants’ personal experiences, complaints and suggestions for the enhancement of cosmetic product quality were also provided. CONCLUSIONS: In conclusion, unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products. 2016 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/52615/1/52615_abstract.pdf Ab. Hadi, Hazrina and Ayob, Nurain and Awadh, Ammar Ihsan Jawad (2016) Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study. In: Pharma+BioAsia 2016 Conference, 28th-29th Sept. 2016, Kuala Lumpur. (Unpublished) http://www.pharma-bioasia.com/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	RS Pharmacy and materia medica
spellingShingle	RS Pharmacy and materia medica Ab. Hadi, Hazrina Ayob, Nurain Awadh, Ammar Ihsan Jawad Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
description	OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in Kuantan, Pahang. An interview guide was developed with a set of twelve semi-structured questions. Three pharmacists were assigned to validate the questions, and it was translated into Bahasa Malaysia via multistep translation. Purposive sampling was used to recruit participants, and in-depth face-to-face interviews were conducted with 30 participants until the point of saturation was reached. All of the interviews were tape-recorded and transcribed verbatim. RESULTS: Thematic content analysis derived four major themes. Awareness about cosmetic products among the participants was found to be low, but the participants expressed positive perceptions of natural cosmetic products; quality was seen as synonymous with branded products and halal certification. The main criteria which influenced participants towards cosmetics use were the ingredients, the product brand and halal certification. Based on the participants’ personal experiences, complaints and suggestions for the enhancement of cosmetic product quality were also provided. CONCLUSIONS: In conclusion, unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products.
format	Conference or Workshop Item
author	Ab. Hadi, Hazrina Ayob, Nurain Awadh, Ammar Ihsan Jawad
author_facet	Ab. Hadi, Hazrina Ayob, Nurain Awadh, Ammar Ihsan Jawad
author_sort	Ab. Hadi, Hazrina
title	Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_short	Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_full	Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_fullStr	Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_full_unstemmed	Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_sort	consumers' perspective towards cosmetic products in malaysia: a qualitative interview study
publishDate	2016
url	http://irep.iium.edu.my/52615/ http://irep.iium.edu.my/52615/ http://irep.iium.edu.my/52615/1/52615_abstract.pdf
first_indexed	2023-09-18T21:14:31Z
last_indexed	2023-09-18T21:14:31Z
_version_	1777411472541876224

Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study

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