The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences
Financial instability affects many countries throughout the globe, including Malaysia where the situation enforces higher education institutions to find their own sources of fund to fulfil financial needs of the Institutions. One way to handle the financial requirements of higher education instituti...
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Istanbul Sabahattin Zaim University (IZU), International Islamic University Malaysia (IIUM), Centre for Islamic Economics (CIE)
2016
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Online Access: | http://irep.iium.edu.my/52416/ http://irep.iium.edu.my/52416/ http://irep.iium.edu.my/52416/9/article%20Saim%20IZU%20evidences.pdf |
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iium-524162016-11-28T02:13:39Z http://irep.iium.edu.my/52416/ The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences Kayadibi, Saim Maulan, Suharni Haneef, Mohamed Aslam Alimova, Shakhnoza BP1 Islam BP170.2 Benevolent work. Social work. Welfare work, etc H Social Sciences (General) Financial instability affects many countries throughout the globe, including Malaysia where the situation enforces higher education institutions to find their own sources of fund to fulfil financial needs of the Institutions. One way to handle the financial requirements of higher education institutions is through the establishment of Waqaf institutions as a new source of fund. Successful Waqaf activities can help to achieve financial aims and goals of higher education institutions. It is well known that Turkey has been the center of Waqaf tradition throughout the history with long lasting experiences. These glorious experiences can be learned and the suitable Waqaf models can be applied at higher education institutions to boost its financial ability. Therefore, this paper aims to explore marketing strategy, namely relationship marketing to promote Waqaf fund establishment at higher education institutions in Malaysia. This paper examines the variables of relationship marketing for the success of Waqaf. It is hoped that this paper will sheds light on how a Waqaf fund establishment can successfully help to achieve the financial goals of higher education institutions. Istanbul Sabahattin Zaim University (IZU), International Islamic University Malaysia (IIUM), Centre for Islamic Economics (CIE) 2016-05 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/52416/9/article%20Saim%20IZU%20evidences.pdf Kayadibi, Saim and Maulan, Suharni and Haneef, Mohamed Aslam and Alimova, Shakhnoza (2016) The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences. In: International Symposium on Waqf and Higher Education (ISWHE 2016), 28th-30th May 2016, Istanbul. http://www.izu.edu.tr/en-US/sbe/News/international-symposium-on-waqf-and-higher-education/2994/NewsDetail.aspx |
repository_type |
Digital Repository |
institution_category |
Local University |
institution |
International Islamic University Malaysia |
building |
IIUM Repository |
collection |
Online Access |
language |
English |
topic |
BP1 Islam BP170.2 Benevolent work. Social work. Welfare work, etc H Social Sciences (General) |
spellingShingle |
BP1 Islam BP170.2 Benevolent work. Social work. Welfare work, etc H Social Sciences (General) Kayadibi, Saim Maulan, Suharni Haneef, Mohamed Aslam Alimova, Shakhnoza The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
description |
Financial instability affects many countries throughout the globe, including Malaysia where the situation enforces higher education institutions to find their own sources of fund to fulfil financial needs of the Institutions. One way to handle the financial requirements of higher education institutions is through the establishment of Waqaf institutions as a new source of fund. Successful Waqaf activities can help to achieve financial aims and goals of higher education institutions.
It is well known that Turkey has been the center of Waqaf tradition throughout the history with long lasting experiences. These glorious experiences can be learned and the suitable Waqaf models can be applied at higher education institutions to boost its financial ability. Therefore, this paper aims to explore marketing strategy, namely relationship marketing to promote Waqaf fund establishment at higher education institutions in Malaysia. This paper examines the variables of relationship marketing for the success of Waqaf. It is hoped that this paper will sheds light on how a Waqaf fund establishment can successfully help to achieve the financial goals of higher education institutions. |
format |
Conference or Workshop Item |
author |
Kayadibi, Saim Maulan, Suharni Haneef, Mohamed Aslam Alimova, Shakhnoza |
author_facet |
Kayadibi, Saim Maulan, Suharni Haneef, Mohamed Aslam Alimova, Shakhnoza |
author_sort |
Kayadibi, Saim |
title |
The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
title_short |
The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
title_full |
The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
title_fullStr |
The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
title_full_unstemmed |
The relationship marketing strategy to establish waqf in higher education institutions: Turkey experiences |
title_sort |
relationship marketing strategy to establish waqf in higher education institutions: turkey experiences |
publisher |
Istanbul Sabahattin Zaim University (IZU), International Islamic University Malaysia (IIUM), Centre for Islamic Economics (CIE) |
publishDate |
2016 |
url |
http://irep.iium.edu.my/52416/ http://irep.iium.edu.my/52416/ http://irep.iium.edu.my/52416/9/article%20Saim%20IZU%20evidences.pdf |
first_indexed |
2023-09-18T21:14:17Z |
last_indexed |
2023-09-18T21:14:17Z |
_version_ |
1777411458008612864 |