Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective

Discursive construction of staff identities at universities’ websites is deliberately created to categorically identify the staff according to their positions. The constructions of these identities are normally implicit in nature. The study attempts to identify the power relations with regard to the...

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Main Authors:	Tharmalingam, Selvarajah, Al-Wedyan, Ali M.
Format:	Article
Language:	English
Published:	Macrothink Institute 2016
Subjects:	P Philology. Linguistics
Online Access:	http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/1/Journal_of_Linguistics_Selva.pdf

id	iium-51798
recordtype	eprints
spelling	iium-517982017-10-23T05:18:01Z http://irep.iium.edu.my/51798/ Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective Tharmalingam, Selvarajah Al-Wedyan, Ali M. P Philology. Linguistics Discursive construction of staff identities at universities’ websites is deliberately created to categorically identify the staff according to their positions. The constructions of these identities are normally implicit in nature. The study attempts to identify the power relations with regard to the ‘WE’ and ‘I’ dichotomy in discourse from a Critical Discourse Analysis (CDA) perspective. In addition, corpus techniques also aided this study to find the collocates of these two pronouns. Transitivity analysis was conducted to categorise processes associated with each pronoun. So, the processes associated with each pronoun are a way of identifying the role played at the institution level. The focus was on specific personal pronouns ‘We’ and ‘I’ for their use, mainly, as inclusive and exclusive strategies. The data was collected from international universities’ websites. The text was selected from the ‘welcome note/letter’ by Rectors, Vice Rectors, Chancellors, Vice Chancellors, and Presidents. The universities selected for this study are from various geographical areas, namely; Universiti Science Malaysia (USM) in Malaysia, Yarmouk University (YU) in Jordan, and University of Birmingham (UB) in the United Kingdom. The analysis indicates that the use of the pronouns has a social and administrative hierarchical significance. The social actors are represented according to the specified role to play in their respective institutions. Macrothink Institute 2016-08-23 Article PeerReviewed application/pdf en http://irep.iium.edu.my/51798/1/Journal_of_Linguistics_Selva.pdf Tharmalingam, Selvarajah and Al-Wedyan, Ali M. (2016) Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective. International Journal of Linguistics, 8 (4). pp. 184-196. ISSN 1948-5425 http://www.macrothink.org/journal/index.php/ijl/article/view/9639/pdf11 10.5296/ijl.v8i4.9639
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	P Philology. Linguistics
spellingShingle	P Philology. Linguistics Tharmalingam, Selvarajah Al-Wedyan, Ali M. Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
description	Discursive construction of staff identities at universities’ websites is deliberately created to categorically identify the staff according to their positions. The constructions of these identities are normally implicit in nature. The study attempts to identify the power relations with regard to the ‘WE’ and ‘I’ dichotomy in discourse from a Critical Discourse Analysis (CDA) perspective. In addition, corpus techniques also aided this study to find the collocates of these two pronouns. Transitivity analysis was conducted to categorise processes associated with each pronoun. So, the processes associated with each pronoun are a way of identifying the role played at the institution level. The focus was on specific personal pronouns ‘We’ and ‘I’ for their use, mainly, as inclusive and exclusive strategies. The data was collected from international universities’ websites. The text was selected from the ‘welcome note/letter’ by Rectors, Vice Rectors, Chancellors, Vice Chancellors, and Presidents. The universities selected for this study are from various geographical areas, namely; Universiti Science Malaysia (USM) in Malaysia, Yarmouk University (YU) in Jordan, and University of Birmingham (UB) in the United Kingdom. The analysis indicates that the use of the pronouns has a social and administrative hierarchical significance. The social actors are represented according to the specified role to play in their respective institutions.
format	Article
author	Tharmalingam, Selvarajah Al-Wedyan, Ali M.
author_facet	Tharmalingam, Selvarajah Al-Wedyan, Ali M.
author_sort	Tharmalingam, Selvarajah
title	Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
title_short	Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
title_full	Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
title_fullStr	Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
title_full_unstemmed	Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
title_sort	pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective
publisher	Macrothink Institute
publishDate	2016
url	http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/ http://irep.iium.edu.my/51798/1/Journal_of_Linguistics_Selva.pdf
first_indexed	2023-09-18T21:13:26Z
last_indexed	2023-09-18T21:13:26Z
_version_	1777411404869926912

Pronominalization of social actors on universities’ websites: effectiveness and constitutiveness from a critical discourse analysis perspective

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