Factors effecting fixed-line telecom services customer retention: A study of Pakistan

The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...

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Main Authors:	Rind, M. Malook, Alzabi, Tami, Ujan, Imran Anwar, Shah, Asadullah
Format:	Conference or Workshop Item
Language:	English
Published:	Islamic Countries Society of Statistical Sciences. (ISOSS) 2016
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/50921/ http://irep.iium.edu.my/50921/ http://irep.iium.edu.my/50921/4/50921.pdf

id	iium-50921
recordtype	eprints
spelling	iium-509212016-11-08T01:54:36Z http://irep.iium.edu.my/50921/ Factors effecting fixed-line telecom services customer retention: A study of Pakistan Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah T10.5 Communication of technical information The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integrated framework that may help to measure the relationship among stability, content quality, responsiveness, staff attitude, functional value, perceived customer value, monetary value, perceived service quality, customer satisfaction and their impact on post-purchase intention of telecom services. Baaed on the proposed framework build through a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. A structured Equation Modelling (SEM) approach will be adopted to test and validate the acquired data. Finding of this research will help operate to make proactive, feasible decisions towards best utilization of their resources in maximizing profit, retaining customer base and achieving organization goals. Islamic Countries Society of Statistical Sciences. (ISOSS) 2016-03 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/50921/4/50921.pdf Rind, M. Malook and Alzabi, Tami and Ujan, Imran Anwar and Shah, Asadullah (2016) Factors effecting fixed-line telecom services customer retention: A study of Pakistan. In: 14th International Conference on Statsitical Sciences , 14th-16th March 2016 , Karachi Pakistan. http://www.isoss.net/proceedings
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T10.5 Communication of technical information
spellingShingle	T10.5 Communication of technical information Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah Factors effecting fixed-line telecom services customer retention: A study of Pakistan
description	The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integrated framework that may help to measure the relationship among stability, content quality, responsiveness, staff attitude, functional value, perceived customer value, monetary value, perceived service quality, customer satisfaction and their impact on post-purchase intention of telecom services. Baaed on the proposed framework build through a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. A structured Equation Modelling (SEM) approach will be adopted to test and validate the acquired data. Finding of this research will help operate to make proactive, feasible decisions towards best utilization of their resources in maximizing profit, retaining customer base and achieving organization goals.
format	Conference or Workshop Item
author	Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah
author_facet	Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah
author_sort	Rind, M. Malook
title	Factors effecting fixed-line telecom services customer retention: A study of Pakistan
title_short	Factors effecting fixed-line telecom services customer retention: A study of Pakistan
title_full	Factors effecting fixed-line telecom services customer retention: A study of Pakistan
title_fullStr	Factors effecting fixed-line telecom services customer retention: A study of Pakistan
title_full_unstemmed	Factors effecting fixed-line telecom services customer retention: A study of Pakistan
title_sort	factors effecting fixed-line telecom services customer retention: a study of pakistan
publisher	Islamic Countries Society of Statistical Sciences. (ISOSS)
publishDate	2016
url	http://irep.iium.edu.my/50921/ http://irep.iium.edu.my/50921/ http://irep.iium.edu.my/50921/4/50921.pdf
first_indexed	2023-09-18T21:12:04Z
last_indexed	2023-09-18T21:12:04Z
_version_	1777411318458875904

Factors effecting fixed-line telecom services customer retention: A study of Pakistan

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