A trusted and collaborative E-Mosque marketplace: conceptual solution
This paper aims to analyse the relationship between sellers and customers based on before era e-commerce platform is introduced and the introduction of e-commercing platform. The e-mosque marketplace as proposed e-commerce platform serving as alternative e-commercing sites for the muslim and mosque’...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Eclat Research Publication
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50668/ http://irep.iium.edu.my/50668/ http://irep.iium.edu.my/50668/1/IJERM_April2016_G1_eMosqueMarketplace.pdf |
| Summary: | This paper aims to analyse the relationship between sellers and customers based on before era e-commerce platform is introduced and the introduction of e-commercing platform. The e-mosque marketplace as proposed e-commerce platform serving as alternative e-commercing sites for the muslim and mosque’s community is proposed to provide additional functions and benefits such as more secure transaction, money-back guaranteed. The methodology for this paper is based on literature using the BMC and VPD framework and was
tested using various kind of field experiment. Data were
collected using informal interview at local mosque and
online survey form for the online seller community.
Findings – the interview results indicates the usage of
endorser credibility that is ‘the mosque’ has improved the
seller’s willingness to use the system. The problem that
has prevented the seller reaching their audience, are
difficulty to advertise the product and attracting the
targeted user to buy the product. However, the survey
unable to reach to older and mature online seller as the
individual required more time and formal interview. |
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