The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections

Media are said to set the public agenda. However, the actual scenario of a public agenda among the Malay and Chinese communities in Malaysia has yet to be ascertained. This study employs both content analysis and survey to examine media and public agenda of two major ethnic groups during the 2008...

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Main Authors:	Syed Abdullah Idid, Syed Arabi, Chang, Peng Kee
Format:	Article
Language:	English English
Published:	Canadian Center of Science and Education 2012
Subjects:	H61.8 Communication of information P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/1/The_Media_and_Public_Agenda_among_the_Malay_and_Chinese_Communities_%28GE2008%29.pdf http://irep.iium.edu.my/50602/4/50602-The_media_and_public_agenda_among_the_Malay_and_Chinese_SCOPUS.pdf

id	iium-50602
recordtype	eprints
spelling	iium-506022016-07-28T08:01:30Z http://irep.iium.edu.my/50602/ The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections Syed Abdullah Idid, Syed Arabi Chang, Peng Kee H61.8 Communication of information P87 Communication. Mass media Media are said to set the public agenda. However, the actual scenario of a public agenda among the Malay and Chinese communities in Malaysia has yet to be ascertained. This study employs both content analysis and survey to examine media and public agenda of two major ethnic groups during the 2008 General Elections. In total, 9,135 news items, relating to elections, were obtained from three major languange newspapers, comprising Utusan Malaysia, Berita Harian, Sin Chew Daily, Nanyang Siang Pau, The Star, and New Straits Times, during the campaign period. There were 12 important issues identified. Overall, the study found media agenda had no significant rank-order correlation with the public agenda, or the important issues raised by 1,454 Malay, Chinese, and Indian respondents nationwide. The same happens to the Malay media agenda with Malay public agenda. The study found the Chinese media agenda to have a significant rank-order correlation with the Chinese public agenda suggesting the newspapers influence among the Chinese readers on what to think about. Ethnic newspapers therefore could be setting the agenda for the various ethnic groups during elections. Canadian Center of Science and Education 2012-04 Article PeerReviewed application/pdf en http://irep.iium.edu.my/50602/1/The_Media_and_Public_Agenda_among_the_Malay_and_Chinese_Communities_%28GE2008%29.pdf application/pdf en http://irep.iium.edu.my/50602/4/50602-The_media_and_public_agenda_among_the_Malay_and_Chinese_SCOPUS.pdf Syed Abdullah Idid, Syed Arabi and Chang, Peng Kee (2012) The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections. Asian Social Science, 8 (5). pp. 107-115. ISSN 1911-2025 (O), 1911-2017 (P) E-ISSN 1911-2025 http://www.ccsenet.org/journal/index.php/ass/article/view/16030/10776 10.5539/ass.v8n5p107
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	H61.8 Communication of information P87 Communication. Mass media
spellingShingle	H61.8 Communication of information P87 Communication. Mass media Syed Abdullah Idid, Syed Arabi Chang, Peng Kee The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
description	Media are said to set the public agenda. However, the actual scenario of a public agenda among the Malay and Chinese communities in Malaysia has yet to be ascertained. This study employs both content analysis and survey to examine media and public agenda of two major ethnic groups during the 2008 General Elections. In total, 9,135 news items, relating to elections, were obtained from three major languange newspapers, comprising Utusan Malaysia, Berita Harian, Sin Chew Daily, Nanyang Siang Pau, The Star, and New Straits Times, during the campaign period. There were 12 important issues identified. Overall, the study found media agenda had no significant rank-order correlation with the public agenda, or the important issues raised by 1,454 Malay, Chinese, and Indian respondents nationwide. The same happens to the Malay media agenda with Malay public agenda. The study found the Chinese media agenda to have a significant rank-order correlation with the Chinese public agenda suggesting the newspapers influence among the Chinese readers on what to think about. Ethnic newspapers therefore could be setting the agenda for the various ethnic groups during elections.
format	Article
author	Syed Abdullah Idid, Syed Arabi Chang, Peng Kee
author_facet	Syed Abdullah Idid, Syed Arabi Chang, Peng Kee
author_sort	Syed Abdullah Idid, Syed Arabi
title	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
title_short	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
title_full	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
title_fullStr	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
title_full_unstemmed	The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections
title_sort	media and public agenda among the malay and chinese communities during the 2008 malaysian general elections
publisher	Canadian Center of Science and Education
publishDate	2012
url	http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/ http://irep.iium.edu.my/50602/1/The_Media_and_Public_Agenda_among_the_Malay_and_Chinese_Communities_%28GE2008%29.pdf http://irep.iium.edu.my/50602/4/50602-The_media_and_public_agenda_among_the_Malay_and_Chinese_SCOPUS.pdf
first_indexed	2023-09-18T21:11:31Z
last_indexed	2023-09-18T21:11:31Z
_version_	1777411284726185984

The media and public agenda among the Malay and Chinese communities during the 2008 Malaysian General Elections

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