Issues in location based marketing: a review of literature

Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these ser...

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Main Authors:	Jaradat, Ahmad, Mohamad Ali, Noor Azian, Asadullah, Ahmad, Ebrahim, Seyed
Format:	Article
Language:	English
Published:	IJSRP.ORG 2015
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf

id	iium-49131
recordtype	eprints
spelling	iium-491312016-03-30T00:25:58Z http://irep.iium.edu.my/49131/ Issues in location based marketing: a review of literature Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed T10.5 Communication of technical information Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in this field are mentioned as a real world example to provide deeper understanding on how such applications can facilitate our lives. Finally, an analysis on the issues regarding this topic is made which covers an expected problem in some applications as well as other issues related to the consumers and companies. IJSRP.ORG 2015-01 Article PeerReviewed application/pdf en cc_by http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf Jaradat, Ahmad and Mohamad Ali, Noor Azian and Asadullah, Ahmad and Ebrahim, Seyed (2015) Issues in location based marketing: a review of literature. International Journal of Scientific and Research Publications, 5 (1). pp. 1-4. ISSN 2250-3153 http://www.ijsrp.org
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	T10.5 Communication of technical information
spellingShingle	T10.5 Communication of technical information Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed Issues in location based marketing: a review of literature
description	Location based marketing has clearly become a primary element in today’s business. The main objective of this paper is to analyse such a growing phenomenon of using such location services by both marketers and customers, providing some motivations and factors that drive both parties to use these services. In addition, some popular applications in this field are mentioned as a real world example to provide deeper understanding on how such applications can facilitate our lives. Finally, an analysis on the issues regarding this topic is made which covers an expected problem in some applications as well as other issues related to the consumers and companies.
format	Article
author	Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed
author_facet	Jaradat, Ahmad Mohamad Ali, Noor Azian Asadullah, Ahmad Ebrahim, Seyed
author_sort	Jaradat, Ahmad
title	Issues in location based marketing: a review of literature
title_short	Issues in location based marketing: a review of literature
title_full	Issues in location based marketing: a review of literature
title_fullStr	Issues in location based marketing: a review of literature
title_full_unstemmed	Issues in location based marketing: a review of literature
title_sort	issues in location based marketing: a review of literature
publisher	IJSRP.ORG
publishDate	2015
url	http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/ http://irep.iium.edu.my/49131/1/Issues_in_Location_Based_Marketing_P373606_Jan_2015.pdf
first_indexed	2023-09-18T21:09:30Z
last_indexed	2023-09-18T21:09:30Z
_version_	1777411157539160064

Issues in location based marketing: a review of literature

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