Key success factors of online food ordering services: an empirical study
This study examines the determinants of the customer ordering experience, which include website trust, customer satisfaction and loyalty. The determinants are represented by website quality and service quality. A survey data of 353 online food ordering customers were used to test the research model...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Institute of Management
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/48550/ http://irep.iium.edu.my/48550/ http://irep.iium.edu.my/48550/1/Article_MMR_%28July-Dec2015%29.pdf |