The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia

Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store...

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Main Author:	Haque, A. K. M. Ahasanul
Format:	Conference or Workshop Item
Language:	English English English
Published:	2015
Subjects:	HF5428 Retail trade
Online Access:	http://irep.iium.edu.my/46817/ http://irep.iium.edu.my/46817/2/Program_Book.docx http://irep.iium.edu.my/46817/3/Paper_2.docx http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf

id	iium-46817
recordtype	eprints
spelling	iium-468172016-02-04T07:37:07Z http://irep.iium.edu.my/46817/ The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia Haque, A. K. M. Ahasanul HF5428 Retail trade Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors. © 2016 The Authors. Published by Elsevier B.V. Peer-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA. Keywords: Store Attribute, Perceived Value, Customer Brand Loyalty 2015-10 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/46817/2/Program_Book.docx application/pdf en http://irep.iium.edu.my/46817/3/Paper_2.docx application/pdf en http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf Haque, A. K. M. Ahasanul (2015) The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia. In: 5th International Conference on Marketing and Retailing , 12-13 October 2015, Penang. (In Press)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English
topic	HF5428 Retail trade
spellingShingle	HF5428 Retail trade Haque, A. K. M. Ahasanul The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
description	Abstract Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered questionnaire was used to collect data (n=418), from the customers visiting hypermarkets such as Tesco, Aeon Big, Mydin and Giant’s in metropolitan Kuala Lumpur, Malaysia. Structural Equation Modeling is employed to analyze the data. The results demonstrate that store attribute has a direct effect on customers’ perceived value as well as on their loyalty with the store brand. The store attribute also has an indirect effect on store brand loyalty via customers’ perceived value of the store brand. The study recommends hypermarkets to understand customers’ perception towards their brand in order to develop better marketing strategy which can enable them differentiate themselves from competitors. © 2016 The Authors. Published by Elsevier B.V. Peer-review under responsibility of Faculty of Business Management, Universiti Teknologi MARA. Keywords: Store Attribute, Perceived Value, Customer Brand Loyalty
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul
author_facet	Haque, A. K. M. Ahasanul
author_sort	Haque, A. K. M. Ahasanul
title	The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_short	The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_full	The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_fullStr	The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_full_unstemmed	The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia
title_sort	effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from malaysia
publishDate	2015
url	http://irep.iium.edu.my/46817/ http://irep.iium.edu.my/46817/2/Program_Book.docx http://irep.iium.edu.my/46817/3/Paper_2.docx http://irep.iium.edu.my/46817/4/INCOMaR2015.pdf
first_indexed	2023-09-18T21:06:37Z
last_indexed	2023-09-18T21:06:37Z
_version_	1777410976298041344

The effect of customers’ perceived value of retail store on relationship between store attribute and customer brand loyalty: some insights from Malaysia

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