Fashion: Malaysian Muslim women perspective

This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, fac...

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Main Authors:	Jan, Muhammad Tahir, Abdullah, Kalthom
Format:	Article
Language:	English
Published:	European Scientific Institute 2015
Subjects:	H Social Sciences (General) HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/46080/ http://irep.iium.edu.my/46080/ http://irep.iium.edu.my/46080/1/FASHION_-_MALAYSIAN_MUSLIM_WOMEN_PERSPECTIVE.pdf

id	iium-46080
recordtype	eprints
spelling	iium-460802017-02-27T04:20:46Z http://irep.iium.edu.my/46080/ Fashion: Malaysian Muslim women perspective Jan, Muhammad Tahir Abdullah, Kalthom H Social Sciences (General) HF5001 Business. Business Administration This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, facilitates the communication of their self-identity and self- esteem, besides depicting their culture or society. A discussion of the purposes of fashion items such as shoes, makeup/cosmetics, apparel and accessories is discussed. A section of the paper is devoted to a discussion of the Muslim scarves (hijab), as the focus of this paper is on the perception of what fashion means to Muslim women. This paper serves as a fruitful insight into the minds of the Muslim women consumers and provides impetus for the marketing of fashion-related items to serve this segment of the market. A conceptual framework developed for this study would be the initial attempt at developing a more comprehensive study into the related moderating and mediating variables that has an effect on fashion. This study also suggests that future researchers may consider testing the proposed model empirically, not only in Malaysia but also in other countries. Lastly, a promising attempt would be to test for invariance among different countries on the same model. European Scientific Institute 2015-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/46080/1/FASHION_-_MALAYSIAN_MUSLIM_WOMEN_PERSPECTIVE.pdf Jan, Muhammad Tahir and Abdullah, Kalthom (2015) Fashion: Malaysian Muslim women perspective. European Scientific Journal. pp. 438-454. ISSN 1857-7881 (P) 1857-7431(O) http://eujournal.org/index.php/esj/article/view/6550/6275
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) HF5001 Business. Business Administration
spellingShingle	H Social Sciences (General) HF5001 Business. Business Administration Jan, Muhammad Tahir Abdullah, Kalthom Fashion: Malaysian Muslim women perspective
description	This paper introduces an in-depth discussion of the various interpretations of what fashion is, and the items considered as part and parcel of fashion. Generally fashion is seen as an object of beautification for women, yet it brings new meanings to their lives when it enhances self- confidence, facilitates the communication of their self-identity and self- esteem, besides depicting their culture or society. A discussion of the purposes of fashion items such as shoes, makeup/cosmetics, apparel and accessories is discussed. A section of the paper is devoted to a discussion of the Muslim scarves (hijab), as the focus of this paper is on the perception of what fashion means to Muslim women. This paper serves as a fruitful insight into the minds of the Muslim women consumers and provides impetus for the marketing of fashion-related items to serve this segment of the market. A conceptual framework developed for this study would be the initial attempt at developing a more comprehensive study into the related moderating and mediating variables that has an effect on fashion. This study also suggests that future researchers may consider testing the proposed model empirically, not only in Malaysia but also in other countries. Lastly, a promising attempt would be to test for invariance among different countries on the same model.
format	Article
author	Jan, Muhammad Tahir Abdullah, Kalthom
author_facet	Jan, Muhammad Tahir Abdullah, Kalthom
author_sort	Jan, Muhammad Tahir
title	Fashion: Malaysian Muslim women perspective
title_short	Fashion: Malaysian Muslim women perspective
title_full	Fashion: Malaysian Muslim women perspective
title_fullStr	Fashion: Malaysian Muslim women perspective
title_full_unstemmed	Fashion: Malaysian Muslim women perspective
title_sort	fashion: malaysian muslim women perspective
publisher	European Scientific Institute
publishDate	2015
url	http://irep.iium.edu.my/46080/ http://irep.iium.edu.my/46080/ http://irep.iium.edu.my/46080/1/FASHION_-_MALAYSIAN_MUSLIM_WOMEN_PERSPECTIVE.pdf
first_indexed	2023-09-18T21:05:35Z
last_indexed	2023-09-18T21:05:35Z
_version_	1777410910811324416

Fashion: Malaysian Muslim women perspective

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