Perception of issues by factory workers in Malaysia: the role of media

Media have the ability to shape people’s opinion on many important issues of a country. The public’s exposure to media is likely to change their opinions towards certain issues that are widely discussed in the media. Factory workers’ perception on major issues of a country is important as it entails...

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Main Authors: A.Manaf, Aini Maznina, Buyong, Mazni, Ahmad, Zeti Azreen
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
Online Access:http://irep.iium.edu.my/45960/
http://irep.iium.edu.my/45960/
http://irep.iium.edu.my/45960/1/Factory_worker_ANPOR_2014_UPDATED.pdf
http://irep.iium.edu.my/45960/4/45960.pdf
id iium-45960
recordtype eprints
spelling iium-459602018-06-25T00:41:24Z http://irep.iium.edu.my/45960/ Perception of issues by factory workers in Malaysia: the role of media A.Manaf, Aini Maznina Buyong, Mazni Ahmad, Zeti Azreen H Social Sciences (General) Media have the ability to shape people’s opinion on many important issues of a country. The public’s exposure to media is likely to change their opinions towards certain issues that are widely discussed in the media. Factory workers’ perception on major issues of a country is important as it entails strong participation in the government’s programmes. In light of this concern, a study was conducted to examine the influence of media on factory workers’ opinion concerning the issues of importance that take place in Malaysia. Among objectives of the study are: a) to examine the usage of media among factory workers; b) to find out the relationship between media and their perceptions about main issues of the country; and c) to determine the relationship between media and the Prime Minister’s leadership. Using purposive sampling, findings of the study were obtained from a survey conducted among 615 factory workers in Klang Valley which was carried out few months before the Malaysian 13th. General Election in 2013. Findings drawn from the survey data indicate that factory workers are high users of media particularly the new media. The findings also indicate that issues from the main media did not solely influence the factory workers in their decision making of whom to vote in the general election. Since they were high users of the new media, they also have the new media as their alternative source of information. Moreover, the findings also show that credibility and reliability of the media play an important role. The respondents would only believe the news only when the sources of information were from reliable sources. 2014 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/45960/1/Factory_worker_ANPOR_2014_UPDATED.pdf application/pdf en http://irep.iium.edu.my/45960/4/45960.pdf A.Manaf, Aini Maznina and Buyong, Mazni and Ahmad, Zeti Azreen (2014) Perception of issues by factory workers in Malaysia: the role of media. In: 2014 Asian Network for Public Opinion Research (ANPOR) Annual Conference, 29th-30th Nov. 2014, Niigata, Japan. (Unpublished) https://anpor.org/en/conferences/20141119/presentations.php
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
A.Manaf, Aini Maznina
Buyong, Mazni
Ahmad, Zeti Azreen
Perception of issues by factory workers in Malaysia: the role of media
description Media have the ability to shape people’s opinion on many important issues of a country. The public’s exposure to media is likely to change their opinions towards certain issues that are widely discussed in the media. Factory workers’ perception on major issues of a country is important as it entails strong participation in the government’s programmes. In light of this concern, a study was conducted to examine the influence of media on factory workers’ opinion concerning the issues of importance that take place in Malaysia. Among objectives of the study are: a) to examine the usage of media among factory workers; b) to find out the relationship between media and their perceptions about main issues of the country; and c) to determine the relationship between media and the Prime Minister’s leadership. Using purposive sampling, findings of the study were obtained from a survey conducted among 615 factory workers in Klang Valley which was carried out few months before the Malaysian 13th. General Election in 2013. Findings drawn from the survey data indicate that factory workers are high users of media particularly the new media. The findings also indicate that issues from the main media did not solely influence the factory workers in their decision making of whom to vote in the general election. Since they were high users of the new media, they also have the new media as their alternative source of information. Moreover, the findings also show that credibility and reliability of the media play an important role. The respondents would only believe the news only when the sources of information were from reliable sources.
format Conference or Workshop Item
author A.Manaf, Aini Maznina
Buyong, Mazni
Ahmad, Zeti Azreen
author_facet A.Manaf, Aini Maznina
Buyong, Mazni
Ahmad, Zeti Azreen
author_sort A.Manaf, Aini Maznina
title Perception of issues by factory workers in Malaysia: the role of media
title_short Perception of issues by factory workers in Malaysia: the role of media
title_full Perception of issues by factory workers in Malaysia: the role of media
title_fullStr Perception of issues by factory workers in Malaysia: the role of media
title_full_unstemmed Perception of issues by factory workers in Malaysia: the role of media
title_sort perception of issues by factory workers in malaysia: the role of media
publishDate 2014
url http://irep.iium.edu.my/45960/
http://irep.iium.edu.my/45960/
http://irep.iium.edu.my/45960/1/Factory_worker_ANPOR_2014_UPDATED.pdf
http://irep.iium.edu.my/45960/4/45960.pdf
first_indexed 2023-09-18T21:05:24Z
last_indexed 2023-09-18T21:05:24Z
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