Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf |