Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality

Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a mo...

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Main Authors:	Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format:	Article
Language:	English English
Published:	American Scientific Publishers 2015
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf

id	iium-45009
recordtype	eprints
spelling	iium-450092017-08-10T01:58:54Z http://irep.iium.edu.my/45009/ Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a modern self-service shopping concept as a service utopia. This conceptual research proposes the possible empirical study concerning the value of hypermarket service extensions that are offered through consumer shopping experience and brand personality. This research is mainly based on secondary findings through a review of the literature as well as through general observation at selected hypermarket retail outlets. It is expected that there is a correlation between consumer experience and brand personality. Both consumer experience and brand personality are expected to influence the hypermarket to offer service extension facilities, which will also stimulate the overall corporate brand value of a hypermarket. The proposed conceptual framework through this paper is expected to provide a solid path for discovering new knowledge within this field. It is also expected that this conceptual research will strengthen future empirical findings. American Scientific Publishers 2015-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf application/pdf en http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2015) Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality. Advanced Science Letters, 21 (5). pp. 1314-1316. ISSN 1936-7317 (O), 1936-6612 (P) http://www.ingentaconnect.com/content/asp/asl/2015/00000021/00000005/art00058?crawler=true&mimetype=application/pdf 10.1166/asl.2011.1261
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
description	Hypermarket retailing is very well accepted by most people, especially those who are living in urban areas with a high population density. Parallel to the high acceptance, hypermarket retailers are continuously enhancing the retailing operation by offering better facilities for consumers within a modern self-service shopping concept as a service utopia. This conceptual research proposes the possible empirical study concerning the value of hypermarket service extensions that are offered through consumer shopping experience and brand personality. This research is mainly based on secondary findings through a review of the literature as well as through general observation at selected hypermarket retail outlets. It is expected that there is a correlation between consumer experience and brand personality. Both consumer experience and brand personality are expected to influence the hypermarket to offer service extension facilities, which will also stimulate the overall corporate brand value of a hypermarket. The proposed conceptual framework through this paper is expected to provide a solid path for discovering new knowledge within this field. It is also expected that this conceptual research will strengthen future empirical findings.
format	Article
author	Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar
author_facet	Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar
author_sort	Hassan, Hasliza
title	Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
title_short	Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
title_full	Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
title_fullStr	Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
title_full_unstemmed	Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
title_sort	service utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
publisher	American Scientific Publishers
publishDate	2015
url	http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/ http://irep.iium.edu.my/45009/2/edas.final-1570078271.pdf http://irep.iium.edu.my/45009/7/45009_service_utopia_Scopus.pdf
first_indexed	2023-09-18T21:04:01Z
last_indexed	2023-09-18T21:04:01Z
_version_	1777410812005056512

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality

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