Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumer...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Group
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf |