Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumer...

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Main Authors:	Haque, A. K. M. Ahasanul, Yasmin, Farzana, Tarofder, Arun Kumar, Hossain, Mirza Ahsanul
Format:	Article
Language:	English
Published:	Emerald Publishing Group 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf

id	iium-44372
recordtype	eprints
spelling	iium-443722015-08-24T02:53:43Z http://irep.iium.edu.my/44372/ Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia Haque, A. K. M. Ahasanul Yasmin, Farzana Tarofder, Arun Kumar Hossain, Mirza Ahsanul HF5001 Business. Business Administration Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries. Keywords Malaysia, Attitude, Subjective norm, Halal food product, Non-Muslim, Perceived behaviour control Emerald Publishing Group 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf Haque, A. K. M. Ahasanul and Yasmin, Farzana and Tarofder, Arun Kumar and Hossain, Mirza Ahsanul (2015) Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia. Journal of Islamic Marketing, 6 (1). pp. 133-147. ISSN 1759-0833 http://www.emeraldinsight.com/1759-0833.htm http://dx.doi.org/10.1108/JIMA-04-2014-0033
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Yasmin, Farzana Tarofder, Arun Kumar Hossain, Mirza Ahsanul Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
description	Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – Astructured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Using SPSS package, the factor analysis was able to identify three main variables. Later, the hypotheses were tested using structural equation modelling. This study has indicated that the perception of non-Muslim consumers about halal food products is influenced by their attitude, subjective norm and perceived behavioural control, specifically in the context of Malaysia. Research limitations/implications – This finding will help both the academics and the industry food makers in understanding the perception of non-Muslim consumers towards the concept of halal food products. Practical implications – The outcome of the study can serve as a useful reference to relevant Malaysian statutory bodies on the current perception of the Malaysian non-Muslim consumers towards Malaysian halal agenda. This will also help the industry food makers to serve their customers better as well as maximize their profit through a well-planned marketing campaign. Social implications – It prepares a sound basis for Malaysian policymakers to promote the involvement of Malaysian non-Muslim entrepreneurs within the halal food service industry with the intent of improving the socio-economic strata of its participants and, at the same time, fulfilling their religious obligations in providing halal foods for fellow Muslims. Originality/value – Because very few researches have studied non-Muslim consumers’ perception towards halal food products, the development of halal food theory will help in capitalizing the practices in non-Muslim countries. Keywords Malaysia, Attitude, Subjective norm, Halal food product, Non-Muslim, Perceived behaviour control
format	Article
author	Haque, A. K. M. Ahasanul Yasmin, Farzana Tarofder, Arun Kumar Hossain, Mirza Ahsanul
author_facet	Haque, A. K. M. Ahasanul Yasmin, Farzana Tarofder, Arun Kumar Hossain, Mirza Ahsanul
author_sort	Haque, A. K. M. Ahasanul
title	Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
title_short	Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
title_full	Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
title_fullStr	Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
title_full_unstemmed	Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia
title_sort	non-muslim consumers’ perception toward purchasing halal food products in malaysia
publisher	Emerald Publishing Group
publishDate	2015
url	http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/ http://irep.iium.edu.my/44372/1/JIMA-04-2014-0033.pdf
first_indexed	2023-09-18T21:03:06Z
last_indexed	2023-09-18T21:03:06Z
_version_	1777410754239004672

Non-Muslim consumers’ perception toward purchasing halal food products in Malaysia

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