Multiple halal logos and Malays’ beliefs: a case of mixed signals

The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recogniz...

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Main Authors:	Aziz , Shafiq, Haque, A. K. M. Ahasanul, A, Omar
Format:	Article
Language:	English
Published:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2015
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf

id	iium-44371
recordtype	eprints
spelling	iium-443712018-02-21T08:53:25Z http://irep.iium.edu.my/44371/ Multiple halal logos and Malays’ beliefs: a case of mixed signals Aziz , Shafiq Haque, A. K. M. Ahasanul A, Omar HF5001 Business. Business Administration The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recognize the fake from the originals. This research found that while all the respondents had difficulty in differentiating the real halal logo from the fake, they all preferred a single, unified halal logo to end the confusion. This finding holds serious implications for JAKIM: it needs to extend efforts to educate people about the in-practice halal logo, without which many people would remain in the same confusion. This bears particular importance for the religious food requirements of Muslims as genuine halal logo determines the permissibility of food being taken. Faculty of Food Science and Technology, Universiti Putra Malaysia 2015 Article PeerReviewed application/pdf en http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf Aziz , Shafiq and Haque, A. K. M. Ahasanul and A, Omar (2015) Multiple halal logos and Malays’ beliefs: a case of mixed signals. International Food Research Journal, 22 (4). pp. 1727-1735. ISSN 1727-1735 (2015) http://www.ifrj.upm.edu.my
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Aziz , Shafiq Haque, A. K. M. Ahasanul A, Omar Multiple halal logos and Malays’ beliefs: a case of mixed signals
description	The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recognize the fake from the originals. This research found that while all the respondents had difficulty in differentiating the real halal logo from the fake, they all preferred a single, unified halal logo to end the confusion. This finding holds serious implications for JAKIM: it needs to extend efforts to educate people about the in-practice halal logo, without which many people would remain in the same confusion. This bears particular importance for the religious food requirements of Muslims as genuine halal logo determines the permissibility of food being taken.
format	Article
author	Aziz , Shafiq Haque, A. K. M. Ahasanul A, Omar
author_facet	Aziz , Shafiq Haque, A. K. M. Ahasanul A, Omar
author_sort	Aziz , Shafiq
title	Multiple halal logos and Malays’ beliefs: a case of mixed signals
title_short	Multiple halal logos and Malays’ beliefs: a case of mixed signals
title_full	Multiple halal logos and Malays’ beliefs: a case of mixed signals
title_fullStr	Multiple halal logos and Malays’ beliefs: a case of mixed signals
title_full_unstemmed	Multiple halal logos and Malays’ beliefs: a case of mixed signals
title_sort	multiple halal logos and malays’ beliefs: a case of mixed signals
publisher	Faculty of Food Science and Technology, Universiti Putra Malaysia
publishDate	2015
url	http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf
first_indexed	2023-09-18T21:03:05Z
last_indexed	2023-09-18T21:03:05Z
_version_	1777410754089058304

Multiple halal logos and Malays’ beliefs: a case of mixed signals

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