Multiple halal logos and Malays’ beliefs: a case of mixed signals
The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked information about the genuine halal logo. This was found by conducting open ended, but structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1 fake) to see whether they could recogniz...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2015
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| Online Access: | http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/ http://irep.iium.edu.my/44371/1/Multiple_Halal_Logo_%28IFRJ%29_UPM_2015.pdf |
| Summary: | The halal logo(s) issued by JAKIM tend to confuse consumers as they greatly lacked
information about the genuine halal logo. This was found by conducting open ended, but
structured interviews from 20 Malays and showing them 10 halal logos (9 original and 1
fake) to see whether they could recognize the fake from the originals. This research found
that while all the respondents had difficulty in differentiating the real halal logo from the fake,
they all preferred a single, unified halal logo to end the confusion. This finding holds serious
implications for JAKIM: it needs to extend efforts to educate people about the in-practice halal
logo, without which many people would remain in the same confusion. This bears particular
importance for the religious food requirements of Muslims as genuine halal logo determines
the permissibility of food being taken. |
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