Inspiring creativity through innovative strategies: the case of Apple Inc.
The first iPhone was unveiled by former Apple Inc. CEO Steve Jobs on January 9, 2007 and released on June 29, 2007. Later in the same year, Apple announced that a software development kit (SDK) would be available to third-party developers to guide the programmers to direct their thoughts in the prop...
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/44236/ http://irep.iium.edu.my/44236/4/IRIIE_2013.pdf |
| id |
iium-44236 |
|---|---|
| recordtype |
eprints |
| spelling |
iium-442362015-10-22T06:28:14Z http://irep.iium.edu.my/44236/ Inspiring creativity through innovative strategies: the case of Apple Inc. Mohamad, Noorihsan HD28 Management. Industrial Management HE7601 Telecommunication and industry. Telegraph T175 Industrial research. Research and development The first iPhone was unveiled by former Apple Inc. CEO Steve Jobs on January 9, 2007 and released on June 29, 2007. Later in the same year, Apple announced that a software development kit (SDK) would be available to third-party developers to guide the programmers to direct their thoughts in the proper course. In less than six months, the App Store contained 500 third-party applications range from business to game applications, entertainment to educational applications. If a mere decade ago, programming was left to tech people with the highest levels of programming knowledge, now programmers of iPhone applications are as young as nine years old. This paper conceptualizes the inventive aspect of Apple's strategy in educating and inspiring the users to be creative and innovative. Here, it is argued that the innovative aspect of Apple Inc. in staggering and restricting product and system development plays a dominant role in inspiring creativity among the users relative to other factors. 2013 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/44236/4/IRIIE_2013.pdf Mohamad, Noorihsan (2013) Inspiring creativity through innovative strategies: the case of Apple Inc. In: International Research, Invention and Innovation Exhibition 2013 (IRIIE2013), 19th - 20th Feb 2013, Cultural Activity Center (CAC), International Islamic University Malaysia. (Unpublished) |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HD28 Management. Industrial Management HE7601 Telecommunication and industry. Telegraph T175 Industrial research. Research and development |
| spellingShingle |
HD28 Management. Industrial Management HE7601 Telecommunication and industry. Telegraph T175 Industrial research. Research and development Mohamad, Noorihsan Inspiring creativity through innovative strategies: the case of Apple Inc. |
| description |
The first iPhone was unveiled by former Apple Inc. CEO Steve Jobs on January 9, 2007 and released on June 29, 2007. Later in the same year, Apple announced that a software development kit (SDK) would be available to third-party developers to guide the programmers to direct their thoughts in the proper course. In less than six months, the App Store contained 500 third-party applications range from business to game applications, entertainment to educational applications. If a mere decade ago, programming was left to tech people with the highest levels of programming knowledge, now programmers of iPhone applications are as young as nine years old. This paper conceptualizes the inventive aspect of Apple's strategy in educating and inspiring the users to be creative and innovative. Here, it is argued that the innovative aspect of Apple Inc. in staggering and restricting product and system development plays a dominant role in inspiring creativity among the users relative to other factors.
|
| format |
Conference or Workshop Item |
| author |
Mohamad, Noorihsan |
| author_facet |
Mohamad, Noorihsan |
| author_sort |
Mohamad, Noorihsan |
| title |
Inspiring creativity through innovative strategies: the case of Apple Inc. |
| title_short |
Inspiring creativity through innovative strategies: the case of Apple Inc. |
| title_full |
Inspiring creativity through innovative strategies: the case of Apple Inc. |
| title_fullStr |
Inspiring creativity through innovative strategies: the case of Apple Inc. |
| title_full_unstemmed |
Inspiring creativity through innovative strategies: the case of Apple Inc. |
| title_sort |
inspiring creativity through innovative strategies: the case of apple inc. |
| publishDate |
2013 |
| url |
http://irep.iium.edu.my/44236/ http://irep.iium.edu.my/44236/4/IRIIE_2013.pdf |
| first_indexed |
2023-09-18T21:02:54Z |
| last_indexed |
2023-09-18T21:02:54Z |
| _version_ |
1777410742478176256 |