How individual values and attitude influence consumers’ purchase intention of electric vehicles—some insights from Kuala Lumpur, Malaysia
This article observes how the individual values and attitudes of consumers in Kuala Lumpur, Malaysia influence their purchase intention of electric vehicles (EVs) using the well-known theory of reasoned action (TRA). This study analyzed the data collected from 200 respondents from Kuala Lumpur, Mala...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Sage Publications
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/43885/ http://irep.iium.edu.my/43885/ http://irep.iium.edu.my/43885/ http://irep.iium.edu.my/43885/1/article-2015.pdf http://irep.iium.edu.my/43885/4/43885_How%20individual%20values%20and%20attitude%20influence%20consumers%E2%80%99%20purchase%20intention%20of%20electric%20vehicles_SCOPUS.pdf |