Value congruence and consumer’s satisfaction towards online banking –the mediation role of affective commitment
Value congruence (VC) and its impact on customers’ satisfaction towards online banking practices rarely appear in the literature of services marketing. The aim of this inquiry is to explore the influence of VC towards customer’s satisfaction towards online banking and examine the mediating rol...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Editura Economica
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/ http://irep.iium.edu.my/41409/1/459.pdf http://irep.iium.edu.my/41409/4/41409-Value%20congruence%20and%20consumer%E2%80%99s%20satisfaction%20towards%20online%20banking-SCOPUS.pdf |