An empirical study of customers’ adoption of mobile money transfer services in Somaliland

An empirical study of customers’ adoption of mobile money transfer services in Somaliland

This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that...

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Main Authors: Oyefolahan, Ishaq Oyebisi, Abubakar, Adamu, Ahmed, Sa’ad Abdirisak
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
T173.2 Technological change
Online Access:http://irep.iium.edu.my/40978/
http://irep.iium.edu.my/40978/
http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf
id iium-40978
recordtype eprints
spelling iium-409782015-04-08T01:48:44Z http://irep.iium.edu.my/40978/ An empirical study of customers’ adoption of mobile money transfer services in Somaliland Oyefolahan, Ishaq Oyebisi Abubakar, Adamu Ahmed, Sa’ad Abdirisak T173.2 Technological change This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that use the “Zaad” Mobile Money Transfer Services operated by Telsom Telecommunication Company in Somaliland. By testing the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Trust (all moderated by gender) on the Behavioral Intention to adopt the “Zaad service”, the results of the study further confirms that all the aforementioned factors are important determinants of Intention to Use while no significant difference was found between the genders. Finally, implications and a brief conclusion is presented. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf Oyefolahan, Ishaq Oyebisi and Abubakar, Adamu and Ahmed, Sa’ad Abdirisak (2014) An empirical study of customers’ adoption of mobile money transfer services in Somaliland. In: 2014 The 5th International Conference on Information & Communication Technology for the Muslim World (ICT4M 2014), 17-19 November 2014, Sarawak. http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=7020583&filter%3DAND%28p_IS_Number%3A7020577%29
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T173.2 Technological change
spellingShingle T173.2 Technological change
Oyefolahan, Ishaq Oyebisi
Abubakar, Adamu
Ahmed, Sa’ad Abdirisak
An empirical study of customers’ adoption of mobile money transfer services in Somaliland
description This paper investigates factors influencing customers’ adoption of Mobile Money Transfer Services in Somaliland by applying and extending the Technology Acceptance Model (TAM) model. We proposed and tested statistical hypotheses based on the data collected from 204 respondents who are customers that use the “Zaad” Mobile Money Transfer Services operated by Telsom Telecommunication Company in Somaliland. By testing the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Trust (all moderated by gender) on the Behavioral Intention to adopt the “Zaad service”, the results of the study further confirms that all the aforementioned factors are important determinants of Intention to Use while no significant difference was found between the genders. Finally, implications and a brief conclusion is presented.
format Conference or Workshop Item
author Oyefolahan, Ishaq Oyebisi
Abubakar, Adamu
Ahmed, Sa’ad Abdirisak
author_facet Oyefolahan, Ishaq Oyebisi
Abubakar, Adamu
Ahmed, Sa’ad Abdirisak
author_sort Oyefolahan, Ishaq Oyebisi
title An empirical study of customers’ adoption of mobile money transfer services in Somaliland
title_short An empirical study of customers’ adoption of mobile money transfer services in Somaliland
title_full An empirical study of customers’ adoption of mobile money transfer services in Somaliland
title_fullStr An empirical study of customers’ adoption of mobile money transfer services in Somaliland
title_full_unstemmed An empirical study of customers’ adoption of mobile money transfer services in Somaliland
title_sort empirical study of customers’ adoption of mobile money transfer services in somaliland
publishDate 2014
url http://irep.iium.edu.my/40978/
http://irep.iium.edu.my/40978/
http://irep.iium.edu.my/40978/1/An_empirical_study_of_customers%E2%80%99_adoption.pdf
first_indexed 2023-09-18T20:58:42Z
last_indexed 2023-09-18T20:58:42Z
_version_ 1777410478114340864

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