Exploring customer service experience equity on the customers’ behavioral intention in tourism industry
ABSTRACT: Researchers in recent years have begun to pay more attention to the effect of customer experience on consumer behaviors. Many scholars suggested that building "firms must nurture the emotional bonds between the customers and the providers through experiential elements which can fulfil...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40488/ http://irep.iium.edu.my/40488/1/SERVE_2014_Conference_Program_Book.pdf http://irep.iium.edu.my/40488/2/Table_of_Contents.pdf http://irep.iium.edu.my/40488/3/Paper_2_%28SERVE_2014%29.pdf |