Exploring the role of religious motivation towards tourist satisfaction: a proposed Islamic tourism model from a Malaysian perspective
The purpose of the study is to identify factors influencing tourist satisfaction of Islamic tour destination under the Islamic tourism concept. The study is conceptual in nature.It develops a Tourist Satisfaction Model derived from the comprehensive literature review and prior empirical findings w...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/40487/ http://irep.iium.edu.my/40487/1/SERVE_2014_Conference_Program_Book.pdf http://irep.iium.edu.my/40487/2/Table_of_Contents.pdf http://irep.iium.edu.my/40487/3/Paper_1_%28SERVE_2014%29.pdf http://irep.iium.edu.my/40487/8/40487_Exploring%20the%20role%20of%20religious_Scopus.pdf |
| Summary: | The purpose of the study is to identify factors influencing tourist satisfaction of Islamic tour
destination under the Islamic tourism concept. The study is conceptual in nature.It develops a
Tourist Satisfaction Model derived from the comprehensive literature review and prior empirical
findings where the relationships among Religious Motivation, Destination Selection, Destination
Image, Perceived Value, Service Quality and Tourist Satisfaction are depicted. The theoretical
supports of this research provides justifiable evidence that the proposed Tourist Satisfaction
Model is acceptable. The research indicates that Malaysia as an Islamic tourism Destination
haswide acceptance to the Muslim tourists all around the world. A further study can be
addressed to test the model empirically and configure relative importance of the causing factors
behind the tourist satisfaction. The proposed model may give the practitioners a way to develop
their destination as an Islamic tourism center while academician can find a comprehensive model
to test for the specific destination.
Key words: Tourist Satisfaction, factor influencing, Islamic Tourism and Malaysia |
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