Review on the theory of attractive quality kano model
Customer satisfaction is the critical factor that decided the success or failure of the new product or the new service. However, fulfilling the individual product requirements to a great extent does not necessarily imply a high level of customer satisfaction. Kano’s model is a methodology that hel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Design for Scientific Renaissance
2014
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| Online Access: | http://irep.iium.edu.my/40286/ http://irep.iium.edu.my/40286/ http://irep.iium.edu.my/40286/4/40286.pdf |