Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing

The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the...

Full description

Bibliographic Details
Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	International Shari'ah Research Academy for Islamic Finance (ISRA) 2012
Subjects:	H Social Sciences (General) HG Finance
Online Access:	http://irep.iium.edu.my/40220/ http://irep.iium.edu.my/40220/ http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf

id	iium-40220
recordtype	eprints
spelling	iium-402202015-01-08T03:29:24Z http://irep.iium.edu.my/40220/ Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) HG Finance The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the antecedents that significantly contribute in building and maintaining a long-term buyer-seller relationship?; and what are the outcomes of a strong buyer-seller relationship? The discussions on relationship marketing have even gained popularity in the Asian literature since 2000s; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the Takaful industry. The study expects that the framework of Islamic relationship marketing will be a material of reference for the Takaful industry players in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the Takaful industry in the future. Keywords: Relationship marketing, Islamic marketing ethics, Takaful industry, Agent Takaful International Shari'ah Research Academy for Islamic Finance (ISRA) 2012 Article PeerReviewed application/pdf en http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976 http://www.isra.my
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) HG Finance
spellingShingle	H Social Sciences (General) HG Finance Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
description	The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the antecedents that significantly contribute in building and maintaining a long-term buyer-seller relationship?; and what are the outcomes of a strong buyer-seller relationship? The discussions on relationship marketing have even gained popularity in the Asian literature since 2000s; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the Takaful industry. The study expects that the framework of Islamic relationship marketing will be a material of reference for the Takaful industry players in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the Takaful industry in the future. Keywords: Relationship marketing, Islamic marketing ethics, Takaful industry, Agent Takaful
format	Article
author	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_facet	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_sort	Che Mohd Salleh, Marhanum
title	Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_short	Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_full	Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_fullStr	Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_full_unstemmed	Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_sort	building agent-customer relationship in takaful industry: a framework of islamic relationship marketing
publisher	International Shari'ah Research Academy for Islamic Finance (ISRA)
publishDate	2012
url	http://irep.iium.edu.my/40220/ http://irep.iium.edu.my/40220/ http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf
first_indexed	2023-09-18T20:57:41Z
last_indexed	2023-09-18T20:57:41Z
_version_	1777410413919469568

Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing

Similar Items