How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality

The aim of this paper is to explore the impact of tourist’s experience to the tourist’s satisfaction and examine the mediating effect of service quality in this relationship, for Bangladeshi domestic tourists. The study utilised a review of the literature to propose a conceptual model that posits th...

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Main Authors:	Rahman, Muhammad Sabbir, Madi Bin, Abdullah
Format:	Article
Language:	English English
Published:	Associated Management Consultants (P) Ltd . 2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/40178/ http://irep.iium.edu.my/40178/ http://irep.iium.edu.my/40178/11/IJM.pdf http://irep.iium.edu.my/40178/13/40178_How%20does%20experience_scopus.pdf

id	iium-40178
recordtype	eprints
spelling	iium-401782017-09-21T00:49:19Z http://irep.iium.edu.my/40178/ How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality Rahman, Muhammad Sabbir Madi Bin, Abdullah HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The aim of this paper is to explore the impact of tourist’s experience to the tourist’s satisfaction and examine the mediating effect of service quality in this relationship, for Bangladeshi domestic tourists. The study utilised a review of the literature to propose a conceptual model that posits that: Tourists’ experience is positively related to their overall satisfaction when service quality mediates the relationship. The model is examined in an empirical study with data from a survey among 280 domestic tourists by utilising the convenience sampling procedure from selected tourist destination in Bangladesh. The constructs were then analysed by using exploratory factor analysis, and validation through the use of confirmatory factor analysis and structural equation modelling. The findings of the study suggest that experience plays a significant role in tourists’ satisfaction, while service quality plays a strong mediating role. The findings from this research provide a meaningful source of information about domestic tourists’ experience and their expectation from the service providers. The findings also provide broad guidelines for improving the quality of tourism services in a totally manner in the Bangladesh tourism sector. This paper demonstrates how service quality mediates the relationship between tourists’ experience and tourist’s satisfaction. To the best of researchers’ knowledge, this is the first ever and only research so far on Bangladeshi domestic tourists’ perception in testing their experience and satisfaction by considering service quality as a mediating role. Associated Management Consultants (P) Ltd . 2014-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/40178/11/IJM.pdf application/pdf en http://irep.iium.edu.my/40178/13/40178_How%20does%20experience_scopus.pdf Rahman, Muhammad Sabbir and Madi Bin, Abdullah (2014) How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality. Indian Journal of Marketing, 44 (12). pp. 19-31. ISSN 0973-8703 http://www.indianjournalofmarketing.com/index.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Muhammad Sabbir Madi Bin, Abdullah How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
description	The aim of this paper is to explore the impact of tourist’s experience to the tourist’s satisfaction and examine the mediating effect of service quality in this relationship, for Bangladeshi domestic tourists. The study utilised a review of the literature to propose a conceptual model that posits that: Tourists’ experience is positively related to their overall satisfaction when service quality mediates the relationship. The model is examined in an empirical study with data from a survey among 280 domestic tourists by utilising the convenience sampling procedure from selected tourist destination in Bangladesh. The constructs were then analysed by using exploratory factor analysis, and validation through the use of confirmatory factor analysis and structural equation modelling. The findings of the study suggest that experience plays a significant role in tourists’ satisfaction, while service quality plays a strong mediating role. The findings from this research provide a meaningful source of information about domestic tourists’ experience and their expectation from the service providers. The findings also provide broad guidelines for improving the quality of tourism services in a totally manner in the Bangladesh tourism sector. This paper demonstrates how service quality mediates the relationship between tourists’ experience and tourist’s satisfaction. To the best of researchers’ knowledge, this is the first ever and only research so far on Bangladeshi domestic tourists’ perception in testing their experience and satisfaction by considering service quality as a mediating role.
format	Article
author	Rahman, Muhammad Sabbir Madi Bin, Abdullah
author_facet	Rahman, Muhammad Sabbir Madi Bin, Abdullah
author_sort	Rahman, Muhammad Sabbir
title	How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
title_short	How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
title_full	How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
title_fullStr	How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
title_full_unstemmed	How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
title_sort	how does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality
publisher	Associated Management Consultants (P) Ltd .
publishDate	2014
url	http://irep.iium.edu.my/40178/ http://irep.iium.edu.my/40178/ http://irep.iium.edu.my/40178/11/IJM.pdf http://irep.iium.edu.my/40178/13/40178_How%20does%20experience_scopus.pdf
first_indexed	2023-09-18T20:57:37Z
last_indexed	2023-09-18T20:57:37Z
_version_	1777410410063855616

How does experience impact on domestic tourist’s satisfaction? testing the mediating role of service quality

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