A conceptual model to find the effectiveness of Islamic advertising

With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper prop...

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Main Author:	Haque, A. K. M. Ahasanul
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	HF5801 Advertising
Online Access:	http://irep.iium.edu.my/40091/ http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf

id	iium-40091
recordtype	eprints
spelling	iium-400912015-07-27T05:39:36Z http://irep.iium.edu.my/40091/ A conceptual model to find the effectiveness of Islamic advertising Haque, A. K. M. Ahasanul HF5801 Advertising With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper proposes a conceptual model to evaluate the effectiveness of Islamic advertising. Taking a typical model of how advertising impacts consumer response as the platform, this research proposes a model for how Islamic advertising would affect the same. In measuring this effect, religiosity and attitude-towards-advertising-in-general are taken as the moderating variables. The role of culture cannot be undermined in any such study. Here, it surrounds the overall model. This conceptual model can help in empirically finding the effectiveness of Islamic advertising. Such a model, if proved effective, would not only benefit the Muslim world, but can revolutionize the advertising practices. (word count:144 words) Keywords: Islamic advertising, Islamic marketing, religiosity, attitude-towards-advertising-in-general. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf application/pdf en http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf Haque, A. K. M. Ahasanul (2014) A conceptual model to find the effectiveness of Islamic advertising. In: 2nd International Conference on Management from an Islamic Perspective (ICMIP-2 2014), 19th-20th August 2014, Kulliyyah of Economics and Management Sciences, IIUM.
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5801 Advertising
spellingShingle	HF5801 Advertising Haque, A. K. M. Ahasanul A conceptual model to find the effectiveness of Islamic advertising
description	With the “unholy trinity” on the loose, perhaps it is high time to devise and implement advertisements that cater to the ethical standards. Overview of the literature finds a grave dearth of empirical researches pertaining to Islamic advertising, despite its proposed imminent need. This paper proposes a conceptual model to evaluate the effectiveness of Islamic advertising. Taking a typical model of how advertising impacts consumer response as the platform, this research proposes a model for how Islamic advertising would affect the same. In measuring this effect, religiosity and attitude-towards-advertising-in-general are taken as the moderating variables. The role of culture cannot be undermined in any such study. Here, it surrounds the overall model. This conceptual model can help in empirically finding the effectiveness of Islamic advertising. Such a model, if proved effective, would not only benefit the Muslim world, but can revolutionize the advertising practices. (word count:144 words) Keywords: Islamic advertising, Islamic marketing, religiosity, attitude-towards-advertising-in-general.
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul
author_facet	Haque, A. K. M. Ahasanul
author_sort	Haque, A. K. M. Ahasanul
title	A conceptual model to find the effectiveness of Islamic advertising
title_short	A conceptual model to find the effectiveness of Islamic advertising
title_full	A conceptual model to find the effectiveness of Islamic advertising
title_fullStr	A conceptual model to find the effectiveness of Islamic advertising
title_full_unstemmed	A conceptual model to find the effectiveness of Islamic advertising
title_sort	conceptual model to find the effectiveness of islamic advertising
publishDate	2014
url	http://irep.iium.edu.my/40091/ http://irep.iium.edu.my/40091/4/ICMIP_2_Conference_Program_Book.pdf http://irep.iium.edu.my/40091/6/A_CONCEPTUAL_MODEL_TO_FIND_THE_EFFECTIVENESS_OF_ISLAMIC_ADVERTISING.pdf
first_indexed	2023-09-18T20:57:31Z
last_indexed	2023-09-18T20:57:31Z
_version_	1777410403758768128

A conceptual model to find the effectiveness of Islamic advertising

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