Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling

The objective of the paper is to determine the factors associated with the adoption of social networking sites for Malaysian Muslim users where it is hypothesized that the thought of the Muslims might differ from others due to their unique religious and social believes.A complete self administered q...

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Main Authors:	Jan, Muhammad Tahir, Abdullah, Kalthom, Momen, Abdul
Format:	Conference or Workshop Item
Language:	English English English English
Published:	2014
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/40079/ http://irep.iium.edu.my/40079/1/Factors_Influencing_the_Adoption_of_Social_Networking_Sites_by_Malaysian_Users_-_An_Empirical_Study_Using_Structural_Equation_Modelling.pdf http://irep.iium.edu.my/40079/4/Program_Schedule_-_TeSSHI_%26_TAC_2014_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/5/TeSSHi_2014_-_parallel_session_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/11/TeSSHi_2014_-_parallel_session.pdf

id	iium-40079
recordtype	eprints
spelling	iium-400792018-06-11T01:32:14Z http://irep.iium.edu.my/40079/ Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul HF5001 Business. Business Administration The objective of the paper is to determine the factors associated with the adoption of social networking sites for Malaysian Muslim users where it is hypothesized that the thought of the Muslims might differ from others due to their unique religious and social believes.A complete self administered questionnaire was collected from 223 Malaysian Muslim social networking users. Both exploratory and confirmatory factor analysis are used to sort the significant items for the constructs and check the validity where a path model is approached with the use of structural equation model to test the hypothesis.The proposed model acquires the overall goodness-of-fit having the satisfactory results on Normed Chi Square, Comparative Fit Index (CFI) and Root Mean Square Error of Approximation (RMSEA). These results met the cut of values where CFI is more than .90, RMSEA is less than .08 and Normed Chi Square is less than 3. The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites among the Malaysian Muslimusers, followed by educational factor. However, the study does not find significant influence of brand or product communication behind this adoption. Since Malaysia is a multi-racial country, a promising future study would be to consider race as a moderating variable in the model of this study. 2014-11-05 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/40079/1/Factors_Influencing_the_Adoption_of_Social_Networking_Sites_by_Malaysian_Users_-_An_Empirical_Study_Using_Structural_Equation_Modelling.pdf application/pdf en http://irep.iium.edu.my/40079/4/Program_Schedule_-_TeSSHI_%26_TAC_2014_%28Updated_03112014%29.pdf application/pdf en http://irep.iium.edu.my/40079/5/TeSSHi_2014_-_parallel_session_%28Updated_03112014%29.pdf application/pdf en http://irep.iium.edu.my/40079/11/TeSSHi_2014_-_parallel_session.pdf Jan, Muhammad Tahir and Abdullah, Kalthom and Momen, Abdul (2014) Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling. In: Technology, Science, Social Sciences and Humanities International Conference (TeSSHI 2014), 5th - 6th November 2014, Langkawi, Kedah. (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
description	The objective of the paper is to determine the factors associated with the adoption of social networking sites for Malaysian Muslim users where it is hypothesized that the thought of the Muslims might differ from others due to their unique religious and social believes.A complete self administered questionnaire was collected from 223 Malaysian Muslim social networking users. Both exploratory and confirmatory factor analysis are used to sort the significant items for the constructs and check the validity where a path model is approached with the use of structural equation model to test the hypothesis.The proposed model acquires the overall goodness-of-fit having the satisfactory results on Normed Chi Square, Comparative Fit Index (CFI) and Root Mean Square Error of Approximation (RMSEA). These results met the cut of values where CFI is more than .90, RMSEA is less than .08 and Normed Chi Square is less than 3. The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites among the Malaysian Muslimusers, followed by educational factor. However, the study does not find significant influence of brand or product communication behind this adoption. Since Malaysia is a multi-racial country, a promising future study would be to consider race as a moderating variable in the model of this study.
format	Conference or Workshop Item
author	Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul
author_facet	Jan, Muhammad Tahir Abdullah, Kalthom Momen, Abdul
author_sort	Jan, Muhammad Tahir
title	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
title_short	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
title_full	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
title_fullStr	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
title_full_unstemmed	Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling
title_sort	factors influencing the adoption of social networking sites by malaysian users: an empirical study using structural equation modelling
publishDate	2014
url	http://irep.iium.edu.my/40079/ http://irep.iium.edu.my/40079/1/Factors_Influencing_the_Adoption_of_Social_Networking_Sites_by_Malaysian_Users_-_An_Empirical_Study_Using_Structural_Equation_Modelling.pdf http://irep.iium.edu.my/40079/4/Program_Schedule_-_TeSSHI_%26_TAC_2014_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/5/TeSSHi_2014_-_parallel_session_%28Updated_03112014%29.pdf http://irep.iium.edu.my/40079/11/TeSSHi_2014_-_parallel_session.pdf
first_indexed	2023-09-18T20:57:31Z
last_indexed	2023-09-18T20:57:31Z
_version_	1777410403050979328

Factors influencing the adoption of social networking sites by Malaysian users: an empirical study using structural equation modelling

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