Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective

The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia...

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Main Authors:	Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39936/ http://irep.iium.edu.my/39936/ http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf

id	iium-39936
recordtype	eprints
spelling	iium-399362015-01-09T03:16:08Z http://irep.iium.edu.my/39936/ Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective Haque, A. K. M. Ahasanul Rosli, Norhizan Abdullah, Kalthom HF5410 Marketing. Distribution of products The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia identify with the green marketing principals and philosophies based on their religious beliefs and understanding, particularly Islam. This is a conceptual paper. A self-administered survey questionnaire will be distributed among 150 Malaysian respondents from various demographic backgrounds, and will be analysed using SPSS program. Initial finding suggests that even though Malaysian consumers have some degree of understanding of green marketing concepts and tools, however, not many Muslim consumers could relate their religious understanding to green marketing practices. Religious understanding among Malaysian consumers could be applied in the realm of green marketing theory as the phenomenon could be observed from the consumption or purchase pattern of Muslim consumers. Although not all elements of green marketing management theory could be applied in Islamic society, however, green marketing concepts and philosophies will provide some guidelines that could be applied in advancing marketing management theory from the Islamic perspective. It was hypothesized that being a Muslim, consumers are expected to develop some form of religious belief or values based on their knowledge gained from the religious teaching of Islam. As a Muslim, consumers are expected to be more supportive of green activities (e.g., environmental protection) as this responsibility to protect the wellbeing of human and the environment has been written in the Qu’ran. This study shall propagate among the Muslim consumers in Malaysia the importance of understanding that green marketing is part and parcel of Islamic Marketing philosophy derived from Devine principals. Contrary to the hypotheses, initial findings found that Muslim consumers were less concern about protecting the environment as reflected in their responses to questions raised on green marketing concepts and tools. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf application/pdf en http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf Haque, A. K. M. Ahasanul and Rosli, Norhizan and Abdullah, Kalthom (2014) Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective. In: ICMIP 2 (International Conference Management from Islamic Perspective), 19-20th August 2014, Gombak, Kuala Lumpur. http://icmip2014.com/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Rosli, Norhizan Abdullah, Kalthom Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
description	The association of green marketing with Islamic marketing is still very new. This paper aims to conceptually link green marketing with Islamic marketing philosophies and to understand green marketing concept from an Islamic perspective. This study investigates whether Muslim consumers in Malaysia identify with the green marketing principals and philosophies based on their religious beliefs and understanding, particularly Islam. This is a conceptual paper. A self-administered survey questionnaire will be distributed among 150 Malaysian respondents from various demographic backgrounds, and will be analysed using SPSS program. Initial finding suggests that even though Malaysian consumers have some degree of understanding of green marketing concepts and tools, however, not many Muslim consumers could relate their religious understanding to green marketing practices. Religious understanding among Malaysian consumers could be applied in the realm of green marketing theory as the phenomenon could be observed from the consumption or purchase pattern of Muslim consumers. Although not all elements of green marketing management theory could be applied in Islamic society, however, green marketing concepts and philosophies will provide some guidelines that could be applied in advancing marketing management theory from the Islamic perspective. It was hypothesized that being a Muslim, consumers are expected to develop some form of religious belief or values based on their knowledge gained from the religious teaching of Islam. As a Muslim, consumers are expected to be more supportive of green activities (e.g., environmental protection) as this responsibility to protect the wellbeing of human and the environment has been written in the Qu’ran. This study shall propagate among the Muslim consumers in Malaysia the importance of understanding that green marketing is part and parcel of Islamic Marketing philosophy derived from Devine principals. Contrary to the hypotheses, initial findings found that Muslim consumers were less concern about protecting the environment as reflected in their responses to questions raised on green marketing concepts and tools.
format	Conference or Workshop Item
author	Haque, A. K. M. Ahasanul Rosli, Norhizan Abdullah, Kalthom
author_facet	Haque, A. K. M. Ahasanul Rosli, Norhizan Abdullah, Kalthom
author_sort	Haque, A. K. M. Ahasanul
title	Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
title_short	Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
title_full	Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
title_fullStr	Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
title_full_unstemmed	Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective
title_sort	understanding the effects of green marketing management on muslim consumers in malaysia from and islamic perspective
publishDate	2014
url	http://irep.iium.edu.my/39936/ http://irep.iium.edu.my/39936/ http://irep.iium.edu.my/39936/1/Green_Marketing_ICMIP_2_Conference_2014.pdf http://irep.iium.edu.my/39936/3/ICMIP-2_2014_%2528FULL_PAPERS%2529.pdf
first_indexed	2023-09-18T20:57:21Z
last_indexed	2023-09-18T20:57:21Z
_version_	1777410392682659840

Understanding the effects of green marketing management on muslim consumers in Malaysia from and Islamic perspective

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