Factors influencing the online book purchase behaviour: a conceptual map on Malaysian Muslim students
The purpose of the study is to assess the factors affecting online book purchase behavior among the Malaysian Muslim students. The study is conceptual in nature. It uses the extensive literature review to configure a conceptual map that influences Malaysian Muslim students’ online book purchase beha...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/39934/ http://irep.iium.edu.my/39934/ http://irep.iium.edu.my/39934/1/Factor_Influencing_ICMIP_2_conference_2014.pdf http://irep.iium.edu.my/39934/4/ICMIP-2_2014_%28FULL_PROCEEDINGS%29.pdf |