Factors affecting customer loyalty through satisfaction towards retail marketing strategy: an exploratory investigation on Malaysian hypermarkets
Background: Today, global market is targeted by so many established retailers, because they are looking for new potential market expansion. Malaysian hypermarkets are growing drastically challenging in the past decades; as a result customer satisfaction and customer loyalty has become a critical...
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| Format: | Article |
| Language: | English |
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INSI Publications
2014
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| Online Access: | http://irep.iium.edu.my/39924/ http://irep.iium.edu.my/39924/ http://irep.iium.edu.my/39924/1/Factors_Affecting_Customer_Loyalty.pdf |