Factors affecting the attractiveness of medical tourism destination: an empirical study on India

Abstract Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one...

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Main Author:	Haque, A. K. M. Ahasanul
Format:	Article
Language:	English English
Published:	ISI THOMSON ROUTER 2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39915/ http://irep.iium.edu.my/39915/ http://irep.iium.edu.my/39915/1/Medical_tourism_%28IJPH%29.pdf http://irep.iium.edu.my/39915/4/39915_Factors%20affecting%20the%20attractiveness%20_Scopus.pdf

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recordtype	eprints
spelling	iium-399152017-09-07T03:37:35Z http://irep.iium.edu.my/39915/ Factors affecting the attractiveness of medical tourism destination: an empirical study on India Haque, A. K. M. Ahasanul HF5410 Marketing. Distribution of products Abstract Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination. Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers‟ perspectives by conducting survey with an application of structural equation modelling approach. Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model. Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services. Keywords: Medical tourism, Destination competitiveness, Factors, India ISI THOMSON ROUTER 2014-07 Article PeerReviewed application/pdf en http://irep.iium.edu.my/39915/1/Medical_tourism_%28IJPH%29.pdf application/pdf en http://irep.iium.edu.my/39915/4/39915_Factors%20affecting%20the%20attractiveness%20_Scopus.pdf Haque, A. K. M. Ahasanul (2014) Factors affecting the attractiveness of medical tourism destination: an empirical study on India. Iranian Journal Public Health, 43 (7). pp. 867-876. ISSN 2251-6085 http://ijph.tums.ac.ir/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Haque, A. K. M. Ahasanul Factors affecting the attractiveness of medical tourism destination: an empirical study on India
description	Abstract Background: In this edge, medical tourism is not a new idea. Medical treatment is one of the essential demands of human beings and it requires high quality and intensive care. Beside western world, few developing countries are playing key roles as medical tourism destinations. India is one of the leading names among these countries. The purpose of the paper is to find the factors influencing the attractiveness of India as a health tourism destination. Methods: The study has found the major contributing factors and their relative importance in the attractiveness of the health tourism destination that is India from consumers‟ perspectives by conducting survey with an application of structural equation modelling approach. Results: In Indian context, medical tourists consider service quality and cost mostly to select any medical destination. In addition they also give value to the destination competitiveness but tourist attitude is less important in comparison with other factors affecting their destination choice. Since the study has used structural equation modelling approach to test the hypothesis and figure out the relative importance of the factors, the fundamental indices such as Normed Chi square(less than 3), RMSEA (less than 0.08) and CFI (more than 0.90) values show the overall model fit of the proposed model. Conclusion: In order to transform a country such as India as an attractive and competitive medical tourist destination in this time of globalization, a step should be taken to control cost ensuring the quality of services. Keywords: Medical tourism, Destination competitiveness, Factors, India
format	Article
author	Haque, A. K. M. Ahasanul
author_facet	Haque, A. K. M. Ahasanul
author_sort	Haque, A. K. M. Ahasanul
title	Factors affecting the attractiveness of medical tourism destination: an empirical study on India
title_short	Factors affecting the attractiveness of medical tourism destination: an empirical study on India
title_full	Factors affecting the attractiveness of medical tourism destination: an empirical study on India
title_fullStr	Factors affecting the attractiveness of medical tourism destination: an empirical study on India
title_full_unstemmed	Factors affecting the attractiveness of medical tourism destination: an empirical study on India
title_sort	factors affecting the attractiveness of medical tourism destination: an empirical study on india
publisher	ISI THOMSON ROUTER
publishDate	2014
url	http://irep.iium.edu.my/39915/ http://irep.iium.edu.my/39915/ http://irep.iium.edu.my/39915/1/Medical_tourism_%28IJPH%29.pdf http://irep.iium.edu.my/39915/4/39915_Factors%20affecting%20the%20attractiveness%20_Scopus.pdf
first_indexed	2023-09-18T20:57:18Z
last_indexed	2023-09-18T20:57:18Z
_version_	1777410390214311936

Factors affecting the attractiveness of medical tourism destination: an empirical study on India

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