Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach
The purpose of this research is to study the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for measuring the relationship from young M...
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EuroJournals Publishing, Inc.
2011
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| Online Access: | http://irep.iium.edu.my/3966/ http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf |
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iium-39662011-09-20T19:24:47Z http://irep.iium.edu.my/3966/ Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach Haque, A. K. M. Ahasanul Rahman, Sabbir Haque, Mahmudul HF5001 Business. Business Administration The purpose of this research is to study the relationship between religiosity, ethnocentrism and corporate image towards the perception of purchasing foreign goods by the young Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for measuring the relationship from young Muslim consumers in Klang Valley area. Finally, 230 questionnaires became validated and tested for further statistical analysis through exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modelling (SEM) was applied for testing the hypotheses of the study. Among all the variables, corporate image and ethnocentrism behavior plays the most significant on the perception of young Muslim consumer’s before purchasing foreign made products. The added value of this paper is to link between theory and practice, and explore the religiosity and ethnocentrism behavior on young Muslim consumer’s purchase decisions of foreign products. Few researches have conducted over the years under the young Muslim consumers that investigated the relationship between religiosity and ethnocentrism perspective. Moreover, this relatively new issue remains largely undiscovered by researchers under various market environments. EuroJournals Publishing, Inc. 2011-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf Haque, A. K. M. Ahasanul and Rahman, Sabbir and Haque, Mahmudul (2011) Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach. European Journal of Social Sciences, 23 (1). pp. 98-108. ISSN 1450-2267 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration |
| spellingShingle |
HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Rahman, Sabbir Haque, Mahmudul Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| description |
The purpose of this research is to study the relationship between religiosity, ethnocentrism
and corporate image towards the perception of purchasing foreign goods by the young
Muslim consumers in Malaysia. A total of 250 questionnaires were distributed for
measuring the relationship from young Muslim consumers in Klang Valley area. Finally,
230 questionnaires became validated and tested for further statistical analysis through
exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural
equation modelling (SEM) was applied for testing the hypotheses of the study. Among all
the variables, corporate image and ethnocentrism behavior plays the most significant on the
perception of young Muslim consumer’s before purchasing foreign made products. The
added value of this paper is to link between theory and practice, and explore the religiosity
and ethnocentrism behavior on young Muslim consumer’s purchase decisions of foreign
products. Few researches have conducted over the years under the young Muslim
consumers that investigated the relationship between religiosity and ethnocentrism
perspective. Moreover, this relatively new issue remains largely undiscovered by
researchers under various market environments. |
| format |
Article |
| author |
Haque, A. K. M. Ahasanul Rahman, Sabbir Haque, Mahmudul |
| author_facet |
Haque, A. K. M. Ahasanul Rahman, Sabbir Haque, Mahmudul |
| author_sort |
Haque, A. K. M. Ahasanul |
| title |
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| title_short |
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| title_full |
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| title_fullStr |
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| title_full_unstemmed |
Religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| title_sort |
religiosity, ethnocentrism end corporate image towards the perception of young muslim consumers: structural equation modelling approach |
| publisher |
EuroJournals Publishing, Inc. |
| publishDate |
2011 |
| url |
http://irep.iium.edu.my/3966/ http://irep.iium.edu.my/3966/1/Religiosity_%28EJSS%29_2011.pdf |
| first_indexed |
2023-09-18T20:11:59Z |
| last_indexed |
2023-09-18T20:11:59Z |
| _version_ |
1777407538630754304 |