Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Journals
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/1/Rahman_%28ajbm%29_2010.pdf |