Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and p...

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Main Authors:	Rahman, Sabbir, Haque, A. K. M. Ahasanul, Ahmad, Mohd Ismail Sayyed
Format:	Article
Language:	English
Published:	Academic Journals 2010
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/1/Rahman_%28ajbm%29_2010.pdf

id	iium-3957
recordtype	eprints
spelling	iium-39572015-02-06T12:27:15Z http://irep.iium.edu.my/3957/ Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed HF5001 Business. Business Administration The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and promotion. Data were collected from the consumers’ of three mobile phone operator’s from major cities in Malaysia. To determine the factors and examining their relationship of those factors towards the consumer’s perception in selecting an operator’s services. This research has applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling for testing hypotheses. From the result it is revealed price or call rate is the most important factor followed by service quality, service availability and promotion. It is hoped that the findings of this study will assist the mobile phone industry of Malaysia in what they can produce in their services and how they want to promote their services as well. The findings of this study also assist mobile phone operator’s managers to invest their resources more efficiently, making changes to crucial quality attributes that elicit the consumer’s satisfaction level. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program. The study only included information of limited variables and from few cities in Malaysia with limited sample size. However, further research should be considered to gather more information regarding the brand image, corporate image, and customers’ satisfaction dimensions in context of the Malaysian mobile phone operators with larger sample. Academic Journals 2010-10-04 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3957/1/Rahman_%28ajbm%29_2010.pdf Rahman, Sabbir and Haque, A. K. M. Ahasanul and Ahmad, Mohd Ismail Sayyed (2010) Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers. African Journal of Business Management, 4 (13). pp. 2885-2898. ISSN 1993-8233 http://www.academicjournals.org/ajbm/abstracts/abstracts/abstracts2010/4Oct/Rahman%20et%20al.htm
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
description	The aim of this paper is to assess the factors that have played significant role to select telecommunication service providers. A survey instruments were employed on Malaysian mobile phone operator’s consumers’ included by demographic background, price, service quality, service availability and promotion. Data were collected from the consumers’ of three mobile phone operator’s from major cities in Malaysia. To determine the factors and examining their relationship of those factors towards the consumer’s perception in selecting an operator’s services. This research has applied exploratory factor analysis, confirmatory factor analysis and structural equation modeling for testing hypotheses. From the result it is revealed price or call rate is the most important factor followed by service quality, service availability and promotion. It is hoped that the findings of this study will assist the mobile phone industry of Malaysia in what they can produce in their services and how they want to promote their services as well. The findings of this study also assist mobile phone operator’s managers to invest their resources more efficiently, making changes to crucial quality attributes that elicit the consumer’s satisfaction level. However, the findings of this study may provide needed feedback and contribute to the improvement of players’ strategy and their marketing program. The study only included information of limited variables and from few cities in Malaysia with limited sample size. However, further research should be considered to gather more information regarding the brand image, corporate image, and customers’ satisfaction dimensions in context of the Malaysian mobile phone operators with larger sample.
format	Article
author	Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed
author_facet	Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed
author_sort	Rahman, Sabbir
title	Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
title_short	Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
title_full	Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
title_fullStr	Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
title_full_unstemmed	Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers
title_sort	exploring influencing factors for the selection of mobile phone service providers: a structural equational modeling (sem) approach on malaysian consumers
publisher	Academic Journals
publishDate	2010
url	http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/ http://irep.iium.edu.my/3957/1/Rahman_%28ajbm%29_2010.pdf
first_indexed	2023-09-18T20:11:58Z
last_indexed	2023-09-18T20:11:58Z
_version_	1777407537458446336

Exploring influencing factors for the selection of mobile phone service providers: A structural equational modeling (SEM) approach on Malaysian consumers

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