Factors influencing consumers' perception in the choice of consumers’ products: a SEM approach on Malaysian consumers’
The overall purpose of this study is to identify the perception of Malaysian customers' in the choice of products and marketing price. A total of 300 usable surveys were obtained from university students from Kuala Lumpur, Malaysia. In additio, exploratory factor analysis, confirmatory factor a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
JM Academy
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3950/ http://irep.iium.edu.my/3950/ http://irep.iium.edu.my/3950/1/Consumers%E2%80%99_perception__JMIJMR_2010_.pdf |