Islamic branding: the understanding and perception

There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Musli...

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Main Authors:	Mohd Yusof, Y. L., Wan Jusoh, Wan Jamaliah
Format:	Article
Language:	English
Published:	Elsevier 2014
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf

id	iium-39330
recordtype	eprints
spelling	iium-393302014-11-25T07:26:39Z http://irep.iium.edu.my/39330/ Islamic branding: the understanding and perception Mohd Yusof, Y. L. Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Muslim consumer’s perception and understanding of Islamic brands. 20 respondents were selected, which is Segment 1 were 8 females and 2 males. Meanwhile respondents from Segment 2 were 5 females and 5 males that are from various industries such as manufacturing, banking, education and plantation. Segment 1 consisted of students aged 20 to 26 years old and Segment 2 was adult working respondents aged 35 to 50 years old. From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization’s practices and branding features to obtain consumer’s trust and confidence upon Islamic branding. Elsevier 2014 Article PeerReviewed application/pdf en http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf Mohd Yusof, Y. L. and Wan Jusoh, Wan Jamaliah (2014) Islamic branding: the understanding and perception. Procedia Social and Behavioral Sciences, 130. pp. 179-185. ISSN 1877-0428 http://www.journals.elsevier.com/procedia-social-and-behavioral-sciences/ 10.1016/j.sbspro.2014.04.022
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Mohd Yusof, Y. L. Wan Jusoh, Wan Jamaliah Islamic branding: the understanding and perception
description	There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Muslim consumer’s perception and understanding of Islamic brands. 20 respondents were selected, which is Segment 1 were 8 females and 2 males. Meanwhile respondents from Segment 2 were 5 females and 5 males that are from various industries such as manufacturing, banking, education and plantation. Segment 1 consisted of students aged 20 to 26 years old and Segment 2 was adult working respondents aged 35 to 50 years old. From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization’s practices and branding features to obtain consumer’s trust and confidence upon Islamic branding.
format	Article
author	Mohd Yusof, Y. L. Wan Jusoh, Wan Jamaliah
author_facet	Mohd Yusof, Y. L. Wan Jusoh, Wan Jamaliah
author_sort	Mohd Yusof, Y. L.
title	Islamic branding: the understanding and perception
title_short	Islamic branding: the understanding and perception
title_full	Islamic branding: the understanding and perception
title_fullStr	Islamic branding: the understanding and perception
title_full_unstemmed	Islamic branding: the understanding and perception
title_sort	islamic branding: the understanding and perception
publisher	Elsevier
publishDate	2014
url	http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/ http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf
first_indexed	2023-09-18T20:56:29Z
last_indexed	2023-09-18T20:56:29Z
_version_	1777410339000811520

Islamic branding: the understanding and perception

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