Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs

Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the...

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Main Authors: Hussin, Husnayati, Mohd Nor, Rafidah, Suhaimi, Mohd Adam
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysia (UKM) 2008
Subjects:
Online Access:http://irep.iium.edu.my/38651/
http://irep.iium.edu.my/38651/
http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf
id iium-38651
recordtype eprints
spelling iium-386512014-10-14T03:44:32Z http://irep.iium.edu.my/38651/ Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs Hussin, Husnayati Mohd Nor, Rafidah Suhaimi, Mohd Adam T Technology (General) Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce. Universiti Kebangsaan Malaysia (UKM) 2008 Article PeerReviewed application/pdf en http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf Hussin, Husnayati and Mohd Nor, Rafidah and Suhaimi, Mohd Adam (2008) Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs. Jurnal Teknologi Maklumat & Multimedia, 5. pp. 107-125. ISSN 2289-2192 (O), 1823-0113 (P) http://ejournals.ukm.my/apjitm/article/view/1282
repository_type Digital Repository
institution_category Local University
institution International Islamic University Malaysia
building IIUM Repository
collection Online Access
language English
topic T Technology (General)
spellingShingle T Technology (General)
Hussin, Husnayati
Mohd Nor, Rafidah
Suhaimi, Mohd Adam
Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
description Research on e-commerce adoption in SMEs has gained considerable attention in the past few years. However, most of them were conducted in developed countries such as USA, UK or Australia. This study attempts to understand ecommerce adoption amongst Malaysian SMEs, applying the persuasion stage of the Diffusion of Innovation Model by Rogers’s. The objective is to determine the relationship between perceived attributes of e-commerce and the adoption decision by SMEs. A survey method was used to collect data whereby questionnaires were mailed to SME owners or managers in the manufacturing sector. The analysis on 107 responses shows that perceived relative advantage, perceived trialability, and perceived observability have significant influence on the willingness to adopt e-commerce.
format Article
author Hussin, Husnayati
Mohd Nor, Rafidah
Suhaimi, Mohd Adam
author_facet Hussin, Husnayati
Mohd Nor, Rafidah
Suhaimi, Mohd Adam
author_sort Hussin, Husnayati
title Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_short Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_full Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_fullStr Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_full_unstemmed Perceived attributes of e-commerce and the adoption decision: the case of Malaysian SMEs
title_sort perceived attributes of e-commerce and the adoption decision: the case of malaysian smes
publisher Universiti Kebangsaan Malaysia (UKM)
publishDate 2008
url http://irep.iium.edu.my/38651/
http://irep.iium.edu.my/38651/
http://irep.iium.edu.my/38651/1/Perceived_Attributes_of_E-Commerce_and_the_Adoption_Decision_The_Case_of_Malaysian_SMEs.pdf
first_indexed 2023-09-18T20:55:32Z
last_indexed 2023-09-18T20:55:32Z
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