Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers

The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major...

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Main Authors:	Rahman, Sabbir, Haque, A. K. M. Ahasanul, Ahmad, Mohd Ismail Sayyed
Format:	Article
Language:	English
Published:	American Scholars Press, Inc. 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf

id	iium-3856
recordtype	eprints
spelling	iium-38562011-12-20T07:00:52Z http://irep.iium.edu.my/3856/ Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed HF5001 Business. Business Administration HF5410 Marketing. Distribution of products The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major cities in Malaysia. It was found that the price and service quality hypothesis are more important than the brand image hypothesis. From this research, mobile telecom managers can learn and plan to offer attractive offer in the market that meet Malaysian customers’ needs. American Scholars Press, Inc. 2011 Article PeerReviewed application/pdf en cc_by_nc http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf Rahman, Sabbir and Haque, A. K. M. Ahasanul and Ahmad, Mohd Ismail Sayyed (2011) Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers. International Management Review, 7 (1). pp. 50-57. ISSN 1551-6849 http://news-business.vlex.com/source/international-management-review-3659 http://www.usimr.org/IMR-1-2011/v7n111-art6.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
description	The purpose of this paper is to investigate the choice criteria for a mobile phone operator in the Malaysian Mobile Telecom market by the customers. Structural equation models were applied to test the propositions by means of a survey of a random sample of 400 mobile telecom customers from major cities in Malaysia. It was found that the price and service quality hypothesis are more important than the brand image hypothesis. From this research, mobile telecom managers can learn and plan to offer attractive offer in the market that meet Malaysian customers’ needs.
format	Article
author	Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed
author_facet	Rahman, Sabbir Haque, A. K. M. Ahasanul Ahmad, Mohd Ismail Sayyed
author_sort	Rahman, Sabbir
title	Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
title_short	Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
title_full	Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
title_fullStr	Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
title_full_unstemmed	Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers
title_sort	choice criteria for mobile telecom operator: empirical investigation among malaysian customers
publisher	American Scholars Press, Inc.
publishDate	2011
url	http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/ http://irep.iium.edu.my/3856/1/Choice_Criteria_%28Int._Business_Review%29.pdf
first_indexed	2023-09-18T20:11:50Z
last_indexed	2023-09-18T20:11:50Z
_version_	1777407529130655744

Choice criteria for mobile telecom operator: empirical investigation among Malaysian customers

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