Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions
This research inquiries about the effect of various forms of advertisement on enhancing brand image for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data were analysed thorough multiple regression analysis and other descriptive sta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The International Journal Research Publications
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf |