Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions
This research inquiries about the effect of various forms of advertisement on enhancing brand image for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data were analysed thorough multiple regression analysis and other descriptive sta...
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The International Journal Research Publications
2014
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| Online Access: | http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf |
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iium-380282017-06-14T02:02:11Z http://irep.iium.edu.my/38028/ Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions Khan, Md. Ashraful Azam Rahman, Muhammad Sabbir HF Commerce HF5410 Marketing. Distribution of products This research inquiries about the effect of various forms of advertisement on enhancing brand image for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data were analysed thorough multiple regression analysis and other descriptive statistical techniques. The outcomes propose that online advertisement plays the most influential role in enhancing brand image for a higher learning institution followed by television advertisement and print advertisement. The research also notes that the management of higher learning institutions should consider online advertisement for their institutions to enhance the brand image. Yet, the researchers also agreed that the dominance of advertisement for higher learning institutions also requires television and print advertisement as well. The study contributes to the branding literature by relating with diverse manners of advertising under Malaysian higher learning institution’s students’ perspective. The International Journal Research Publications 2014-09-01 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf Khan, Md. Ashraful Azam and Rahman, Muhammad Sabbir (2014) Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions. Research Journal of Social Science and Management, 4 (5). pp. 57-62. ISSN 2251-1571 https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=issue&op=view&path[]=01%20September%202014 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF Commerce HF5410 Marketing. Distribution of products |
| spellingShingle |
HF Commerce HF5410 Marketing. Distribution of products Khan, Md. Ashraful Azam Rahman, Muhammad Sabbir Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| description |
This research inquiries about the effect of various forms of advertisement on enhancing brand image
for higher learning institutions. The survey applied a questionnaire study of 250 respondents. Data
were analysed thorough multiple regression analysis and other descriptive statistical techniques. The
outcomes propose that online advertisement plays the most influential role in enhancing brand image
for a higher learning institution followed by television advertisement and print advertisement. The
research also notes that the management of higher learning institutions should consider online
advertisement for their institutions to enhance the brand image. Yet, the researchers also agreed that
the dominance of advertisement for higher learning institutions also requires television and print
advertisement as well. The study contributes to the branding literature by relating with diverse
manners of advertising under Malaysian higher learning institution’s students’ perspective. |
| format |
Article |
| author |
Khan, Md. Ashraful Azam Rahman, Muhammad Sabbir |
| author_facet |
Khan, Md. Ashraful Azam Rahman, Muhammad Sabbir |
| author_sort |
Khan, Md. Ashraful Azam |
| title |
Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| title_short |
Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| title_full |
Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| title_fullStr |
Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| title_full_unstemmed |
Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| title_sort |
exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions |
| publisher |
The International Journal Research Publications |
| publishDate |
2014 |
| url |
http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/ http://irep.iium.edu.my/38028/1/Research_journal_of_social_science_and_management.pdf |
| first_indexed |
2023-09-18T20:54:34Z |
| last_indexed |
2023-09-18T20:54:34Z |
| _version_ |
1777410217829466112 |