Determinants of loyalty in GCC Islamic banks: an exploratory study
Nowadays, protecting market share against rival firms is more important than ever due to the decline in market growth rate and the increase in the competition. The main requirement for protecting market share is to create loyal customers. Management needs to realize the effects of customer loyalty o...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/37889/ http://irep.iium.edu.my/37889/1/abduh.pdf |