Determinant of customer loyalty in Malaysian takaful industry
The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. T...
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Elsevier
2014
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| Online Access: | http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/1/Determinant_of_Customer_Loyalty-Procedia_Social_and_Behavioral_Sciences_130_Elsevier.pdf |
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iium-374782018-06-19T07:41:34Z http://irep.iium.edu.my/37478/ Determinant of customer loyalty in Malaysian takaful industry Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah HF5001 Business. Business Administration HG4001 Financial management. Business finance. Corporation finance. HG8011 Insurance The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. To achieve this aim, customer knowledge has been increasingly recognized as a key strategy in managing customer relationships. Organizations sometimes are not aware of what actually goes on in a customer's mind. This study is aimed to investigate the factors influencing customer loyalty among Malaysian Takaful customers. It focuses on the relationships among customer relationship management, customer satisfaction and customer loyalty. The population of the study will consist of customers who have subscribed to the Islamic insurance products and services. Self-administered questionnaires are distributed to eight Takaful companies in Malaysia as a study setting for this study. Structural Equation Modeling (SEM) is applied to test the constructs’ relationships. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer knowledge management, customer relationship management and customer lifetime value, especially in Takaful industry settings. Elsevier 2014-06-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/37478/1/Determinant_of_Customer_Loyalty-Procedia_Social_and_Behavioral_Sciences_130_Elsevier.pdf Abu Hassan, Lailatul Faizah and Wan Jusoh, Wan Jamaliah and Hamid, Zarinah (2014) Determinant of customer loyalty in Malaysian takaful industry. Procedia Social and Behavioral Sciences, 130. pp. 362-370. ISSN 1877-0428 http://www.sciencedirect.com/science/article/pii/S187704281402953X 10.1016/j.sbspro.2014.04.043 |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
HF5001 Business. Business Administration HG4001 Financial management. Business finance. Corporation finance. HG8011 Insurance |
| spellingShingle |
HF5001 Business. Business Administration HG4001 Financial management. Business finance. Corporation finance. HG8011 Insurance Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah Determinant of customer loyalty in Malaysian takaful industry |
| description |
The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomic role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty. To achieve this aim, customer knowledge has been increasingly recognized as a key strategy in managing customer relationships. Organizations sometimes are not aware of what actually goes on in a customer's mind. This study is aimed to investigate the factors influencing customer loyalty among Malaysian Takaful customers. It focuses on the relationships among customer relationship management, customer satisfaction and customer loyalty. The population of the study will consist of customers who have subscribed to the Islamic insurance products and services. Self-administered questionnaires are distributed to eight Takaful companies in Malaysia as a study setting for this study. Structural Equation Modeling (SEM) is applied to test the constructs’ relationships. It is expected that findings from this study will contribute to the existing literature to both theoretical and managerial approaches in order to better understand the pattern of customer knowledge management, customer relationship management and customer lifetime value, especially in Takaful industry settings. |
| format |
Article |
| author |
Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah |
| author_facet |
Abu Hassan, Lailatul Faizah Wan Jusoh, Wan Jamaliah Hamid, Zarinah |
| author_sort |
Abu Hassan, Lailatul Faizah |
| title |
Determinant of customer loyalty in Malaysian takaful industry |
| title_short |
Determinant of customer loyalty in Malaysian takaful industry |
| title_full |
Determinant of customer loyalty in Malaysian takaful industry |
| title_fullStr |
Determinant of customer loyalty in Malaysian takaful industry |
| title_full_unstemmed |
Determinant of customer loyalty in Malaysian takaful industry |
| title_sort |
determinant of customer loyalty in malaysian takaful industry |
| publisher |
Elsevier |
| publishDate |
2014 |
| url |
http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/ http://irep.iium.edu.my/37478/1/Determinant_of_Customer_Loyalty-Procedia_Social_and_Behavioral_Sciences_130_Elsevier.pdf |
| first_indexed |
2023-09-18T20:53:46Z |
| last_indexed |
2023-09-18T20:53:46Z |
| _version_ |
1777410167542906880 |