Measuring takaful agents' understanding towards the objectives and concepts of Takaful

As the Takaful industry increasingly taking innovative steps to improvise their marketing efforts, the introduction of Wakala system (agency system) is further enhanced. Takaful agents not only oblige to sell Takaful products, but they are also responsible to educate public pertaining to...

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Main Authors:	Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format:	Article
Language:	English
Published:	IIUM Institute of Islamic Banking and Finance 2013
Subjects:	H Social Sciences (General) HA154 Statistical data HA29 Theory and method of social science statistics
Online Access:	http://irep.iium.edu.my/37254/ http://irep.iium.edu.my/37254/ http://irep.iium.edu.my/37254/1/Marhanum_Journal_2013_1.pdf

id	iium-37254
recordtype	eprints
spelling	iium-372542014-07-09T06:36:24Z http://irep.iium.edu.my/37254/ Measuring takaful agents' understanding towards the objectives and concepts of Takaful Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) HA154 Statistical data HA29 Theory and method of social science statistics As the Takaful industry increasingly taking innovative steps to improvise their marketing efforts, the introduction of Wakala system (agency system) is further enhanced. Takaful agents not only oblige to sell Takaful products, but they are also responsible to educate public pertaining to the objective and importance of Takaful products. Without excellent and proper understanding, the Takaful agents would fail to fulfill their responsibility to market the Takaful products. This study thus, investigates the Takaful agents’ understanding towards the objective and concept of Takaful besides the factors that contribute to their understanding. In addition, it is done to confirm the measurement items constructed to examine the agents’ knowledge on Takaful objectives and concept. Self constructed survey questionnaire was distributed to agents of Prudential Bsn Takaful Bhd. A descriptive statistic analysis and factor analysis was utilised to measure the level of understanding among the agents and also the factors contributed to their understanding. Results indicated that the level of understanding among the Takaful agents still discontented. Furthermore, learning culture has become the most influential factor to enhance the agents’ understanding. Overall, the results of this study would reflect the Takaful industry to prepare an effective learning environment to their agents in order to strengthen their marketing efforts. IIUM Institute of Islamic Banking and Finance 2013 Article PeerReviewed application/pdf en http://irep.iium.edu.my/37254/1/Marhanum_Journal_2013_1.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2013) Measuring takaful agents' understanding towards the objectives and concepts of Takaful. Journal of Islamic Finance, 2 (1). pp. 20-30. ISSN 2289-2117 (O), 2289-2109 (P) http://journals.iium.edu.my/iiibf-journal/index.php/jif/article/view/8
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	H Social Sciences (General) HA154 Statistical data HA29 Theory and method of social science statistics
spellingShingle	H Social Sciences (General) HA154 Statistical data HA29 Theory and method of social science statistics Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani Measuring takaful agents' understanding towards the objectives and concepts of Takaful
description	As the Takaful industry increasingly taking innovative steps to improvise their marketing efforts, the introduction of Wakala system (agency system) is further enhanced. Takaful agents not only oblige to sell Takaful products, but they are also responsible to educate public pertaining to the objective and importance of Takaful products. Without excellent and proper understanding, the Takaful agents would fail to fulfill their responsibility to market the Takaful products. This study thus, investigates the Takaful agents’ understanding towards the objective and concept of Takaful besides the factors that contribute to their understanding. In addition, it is done to confirm the measurement items constructed to examine the agents’ knowledge on Takaful objectives and concept. Self constructed survey questionnaire was distributed to agents of Prudential Bsn Takaful Bhd. A descriptive statistic analysis and factor analysis was utilised to measure the level of understanding among the agents and also the factors contributed to their understanding. Results indicated that the level of understanding among the Takaful agents still discontented. Furthermore, learning culture has become the most influential factor to enhance the agents’ understanding. Overall, the results of this study would reflect the Takaful industry to prepare an effective learning environment to their agents in order to strengthen their marketing efforts.
format	Article
author	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_facet	Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani
author_sort	Che Mohd Salleh, Marhanum
title	Measuring takaful agents' understanding towards the objectives and concepts of Takaful
title_short	Measuring takaful agents' understanding towards the objectives and concepts of Takaful
title_full	Measuring takaful agents' understanding towards the objectives and concepts of Takaful
title_fullStr	Measuring takaful agents' understanding towards the objectives and concepts of Takaful
title_full_unstemmed	Measuring takaful agents' understanding towards the objectives and concepts of Takaful
title_sort	measuring takaful agents' understanding towards the objectives and concepts of takaful
publisher	IIUM Institute of Islamic Banking and Finance
publishDate	2013
url	http://irep.iium.edu.my/37254/ http://irep.iium.edu.my/37254/ http://irep.iium.edu.my/37254/1/Marhanum_Journal_2013_1.pdf
first_indexed	2023-09-18T20:53:26Z
last_indexed	2023-09-18T20:53:26Z
_version_	1777410146567192576

Measuring takaful agents' understanding towards the objectives and concepts of Takaful

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