Shopping day and time preferences of Malaysian hypermarket consumers

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time....

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Main Authors:	Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format:	Conference or Workshop Item
Language:	English English
Published:	2014
Subjects:	HF Commerce HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36978/ http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf

id	iium-36978
recordtype	eprints
spelling	iium-369782016-02-12T08:43:13Z http://irep.iium.edu.my/36978/ Shopping day and time preferences of Malaysian hypermarket consumers Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar HF Commerce HF5410 Marketing. Distribution of products This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers as respondents throughout Malaysia based on proportionate convenience sampling of hypermarket distribution outlets by state; 785 data were used for the analysis. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is a lack of findings concerning hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time 2014 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf application/pdf en http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2014) Shopping day and time preferences of Malaysian hypermarket consumers. In: Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 Aug. 2014, Grand Seasons Hotel, Kuala Lumpur. (In Press)
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5410 Marketing. Distribution of products Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar Shopping day and time preferences of Malaysian hypermarket consumers
description	This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers as respondents throughout Malaysia based on proportionate convenience sampling of hypermarket distribution outlets by state; 785 data were used for the analysis. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is a lack of findings concerning hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time
format	Conference or Workshop Item
author	Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar
author_facet	Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar
author_sort	Hassan, Hasliza
title	Shopping day and time preferences of Malaysian hypermarket consumers
title_short	Shopping day and time preferences of Malaysian hypermarket consumers
title_full	Shopping day and time preferences of Malaysian hypermarket consumers
title_fullStr	Shopping day and time preferences of Malaysian hypermarket consumers
title_full_unstemmed	Shopping day and time preferences of Malaysian hypermarket consumers
title_sort	shopping day and time preferences of malaysian hypermarket consumers
publishDate	2014
url	http://irep.iium.edu.my/36978/ http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf
first_indexed	2023-09-18T20:53:02Z
last_indexed	2023-09-18T20:53:02Z
_version_	1777410121092038656

Shopping day and time preferences of Malaysian hypermarket consumers

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