Hypermarket corporate brand extension personality
Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
North American Business Press
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf |