Hypermarket corporate brand extension personality

Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout...

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Main Authors:	Hasliza Hassan, Hassan, Rahman, Muhammad Sabbir, Abu Bakar Sade, Sade
Format:	Article
Language:	English English
Published:	North American Business Press 2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf

id	iium-36967
recordtype	eprints
spelling	iium-369672016-02-13T15:20:29Z http://irep.iium.edu.my/36967/ Hypermarket corporate brand extension personality Hasliza Hassan, Hassan Rahman, Muhammad Sabbir Abu Bakar Sade, Sade HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout Malaysia, 785 data were collected from hypermarket consumers based on proportionate quota. The collected data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modeling. It is proven that both the products and services that are offered by the hypermarkets are equally important in influencing the hypermarket corporate brand personality. North American Business Press 2014 Article PeerReviewed application/pdf en http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf application/pdf en http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf Hasliza Hassan, Hassan and Rahman, Muhammad Sabbir and Abu Bakar Sade, Sade (2014) Hypermarket corporate brand extension personality. Journal of Applied Business and Economics , 16 (5). xx-xx. ISSN 1499-691X (In Press) http://www.na-businesspress.com/jabeopen.html
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Hasliza Hassan, Hassan Rahman, Muhammad Sabbir Abu Bakar Sade, Sade Hypermarket corporate brand extension personality
description	Products and services are complementary to each other. This research explores the relationship of hypermarket corporate brand extension of products and services as parallel independent constructs towards brand personality. Through convenience sampling of hypermarket distribution outlets throughout Malaysia, 785 data were collected from hypermarket consumers based on proportionate quota. The collected data were analysed using exploratory factor analysis, confirmatory factor analysis and structural equation modeling. It is proven that both the products and services that are offered by the hypermarkets are equally important in influencing the hypermarket corporate brand personality.
format	Article
author	Hasliza Hassan, Hassan Rahman, Muhammad Sabbir Abu Bakar Sade, Sade
author_facet	Hasliza Hassan, Hassan Rahman, Muhammad Sabbir Abu Bakar Sade, Sade
author_sort	Hasliza Hassan, Hassan
title	Hypermarket corporate brand extension personality
title_short	Hypermarket corporate brand extension personality
title_full	Hypermarket corporate brand extension personality
title_fullStr	Hypermarket corporate brand extension personality
title_full_unstemmed	Hypermarket corporate brand extension personality
title_sort	hypermarket corporate brand extension personality
publisher	North American Business Press
publishDate	2014
url	http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/ http://irep.iium.edu.my/36967/1/%28A%29_JABE_Acceptance_letter.2014_pdf.pdf http://irep.iium.edu.my/36967/2/JABE_Hypermarket_Corporate_Brand_Extension_Personality.pdf
first_indexed	2023-09-18T20:53:01Z
last_indexed	2023-09-18T20:53:01Z
_version_	1777410120657928192

Hypermarket corporate brand extension personality

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